Javascript Web3 Jobs in Jersey City, New Jersey, United States

Job Description:

A top and fast-growing cryptocurrency exchange is looking for a Search Engine Marketing Manager who will be in charge of the company’s paid search campaigns on Google٫ and all other pay-per-click
(PPC) marketing activities. It’s expected that the qualified candidate to work with the Marketing team to maximize ROI٫ drive traffic٫ and under acquisitions. Mainly we would like to see successful cases on customer acquisition & conversion rates from the candidate’s previous roles.

A deep understanding of SEM in the crypto/blockchain space is essential. Ideally, we are looking for candidates who have been successful in a similar role at a crypto or blockchain-related company or exchange.

Primary Responsibilities:

• Execute tests٫ collect and analyze data٫ identify trends and insights
• Achieve maximum ROI in paid search campaigns using analysis of data
• Track٫ report٫ and analyze website analytics
• Track٫ report٫ and analyze PPC initiatives and campaigns
• Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise.
• Optimize copy and landing pages for paid search engine marketing campaigns
• Continually expand and optimize paid keyword discovery
• Research and analyze competitor advertising links

Requirements:

• Proven SEM experience and success managing PPC campaigns across Google٫ Yahoo and Bing.
• Well-versed in performance marketing٫ conversion٫ and online customer acquisition
• Continually current on trends and best search engine marketing practices
• In-depth experience with bid management tools (e.g.٫ Click Equations٫ Marin٫ Kenshoo٫ Search

Ignite)

• Adept in and experienced with website analytics tools (e.g٫ Google Analytics٫ NetInsight٫

Omniture٫ WebTrends)

• Strong analytical skills
• Experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML٫ CSS٫ and JavaScript development and constraints
• BS/MS degree in Marketing or a quantitative٫ test-driven field

Official website: https://www.bitmart.com/