Together Labs is hiring a

Web3 Head of Community

Redwood City, CA

At Together Labs our mission is to connect people in the metaverse. Our platform IMVU has 4M monthly active users and integrated crypto and web3 technologies. We are looking for an experienced Head of Community who can help nurture and own the overall community experience on IMVU as we continue to innovate and grow.

The ideal candidate is an experienced Community Management and Marketing professional with exceptional command of community growth and development best practices and a passion for building positive social spaces. You are experienced in understanding an audience, their needs and motivations, and delivering value through engaging and delightful experiences, sharing and interactions. You have excellent oral and written communication skills and are able to develop engaging content. You understand people and their drivers and how to initiate and moderate online and offline conversations with our community. You will be the face and voice of our brand and manage all community communications.

Responsibilities

• Oversee entry points for new and existing users to our community ensuring that our site is welcoming, inclusive, and current with brand guidelines.
• Evaluate and define our approach for engaging with IMVU user communities including volunteer user programs such as Greeters and Beta Testers or types of users such as Room Hosts or Creators.
• Develop, scale and evolve strategies for how we will bring value to each audience and the greater community and define the initiatives needed to achieve that value.
• Lead those initiatives across different channels and focus areas.
• Know what IMVU users want. Build a deep understanding of our community. Know what roles they have, what motivates them, what keeps them up at night, what interests them, and where they hang out to learn from their peers.
• Develop trust by learning how to speak their language and understanding their points of view through customer research. Understand how these factors vary based on different segments and verticals.
• Define what success looks like for our communities. Set measurable goals for initiatives that ladder up to our business goals.
• Communicate the impact of community initiatives to stakeholders and the broader team.
• Build awareness of community initiatives. Consider how we make relevant audiences aware of the different initiatives and activities we provide. Make it crystal clear why it’s valuable to be part of our community for both existing members and prospects.
• Foster a community culture of consistent value creation. Drive active, healthy, and diverse participation across all community channels.
• Develop a strategy for how we keep members engaged, build a sense of trust and unity, while also holding them accountable.
• Work closely with our Product and CS/moderation teams and provide feedback and insights from our community.
  

Requirements

• Bachelor's degree or equivalent experience required
• 5+ years professional experience in Community or Product Management in a B2C social networking product or app
• 3+ years experience managing or leading teams - experience leading global, distributed teams preferred
• Experience with scaled customer support operations
• Advanced knowledge of Salesforce, Discord and other community forums
• Advanced knowledge of Community and Social Media management tools
• Track record of success in launching large-scale community programs
• Strong knowledge and passion for metaverse and Web3
• Expertise in ambassador programs, localization, metrics/KPIs, reporting, workflow design, procedural optimization, or partnership management
• Experience integrating metrics from daily tools with automated reporting dashboards is a plus
• Familiarity with the differences in community growth strategy for Web3 vs. Web2 is a plus
  

About Us

Together Labs innovates technologies that empower people worldwide to connect, create and earn in virtual worlds. Our mission is to redefine social media as a catalyst for authentic human connection through the development of a family of products grounded in this core value. These include: IMVU, the world's largest friendship discovery and social platform; VCOIN, the first regulatory-approved transferable digital currency; and WithMe, an upcoming mobile platform built on insights from the science of friendship. For more information, please visit https://togetherlabs.com/

Founded in 2004 and based in the heart of Silicon Valley, Together Labs is led by a team that's dedicated to pioneering in virtual worlds. Together Labs is backed by venture investors Menlo Ventures, Allegis Capital, Bridgescale Partners and Best Buy Capital.

Together Labs (formerly IMVU) has been voted nine years in a row as one of the Best Place to Work in the Silicon Valley.

How To Apply

• Please familiarize yourself with our products and feel free to try out our core product at https://www.imvu.com/
  

Together Labs is an equal opportunity employer, and is committed to fostering a culture of inclusion. Our unique differences enable us to learn, collaborate, and grow together. We welcome all applicants without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identification, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state, or local law.

The base salary range for this position based in the San Francisco Bay Area is $133,400 - $200,100 annually. Total compensation will be determined based on several factors, including a candidate’s experience, qualifications, competencies, and location. At Together Labs, base pay is part of a larger design. We intentionally invest in 6 elements: base pay, short-term incentives, long-term incentives, retirement, health, and wellness.

Compensation: From $133,400.00 to $200,100.00 per year

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