Ava Labs is hiring a

Web3 Social Media Content Manager

Ava Labs is looking for someone who is passionate about establishing and growing a global brand within leading social channels. This person has experience in social media marketing, new channel go-to-market strategy, content creation, event coverage, storytelling, community building and time management. This role needs a result-driven individual who can build workflows to consistently design, build, and execute marketing campaigns.The Social Media Manager is an essential member of the Ava Labs who will help position Avalanche as the go-to blockchain platform for financial products, services, tools, games, NFTs and other decentralized applications.

WHAT YOU WILL DO

• Work closely with the Performance Marketing team to ensure that the organic social strategy aligns with active paid campaigns as well as other channels’ campaigns
• Launch new social channels to engage different audiences and communities
• Cover IRL activations for Avalanche, creating on-demand content for all social channels
• Create engaging content from various activations to amplify community events across the Avalanche social channels
• Manage and run multiple social campaigns within broader co-marketing efforts, while staying within schedule and budget and achieving high-quality output
• Work with the design team to create on-brand, visually appealing graphics that complement social copy and broader strategy
• Report on social insights and media analytics to internal teams on a regular basis to inform business decisions to maximize growth and user acquisition
• Actively monitor and engage across multiple channels to drive audience growth and ongoing conversations
• Develop and implement innovative social tactics to create more brand awareness and ultimately achieve business objectives

WHAT YOU WILL BRING

• Bachelor's degree or 1-3 years experience in social media marketing
• Proven track record with managing social media pages for high-growth brands and/or creators
• Required skills - advanced knowledge of Sprout Social, project management tools, major social channels (e.g., TikTok, Instagram, Twitter, Snapchat), social analytics
• Strong understanding of digital advertising strategies
• Strong understanding of the leading strategies of social media, as well as how to leverage social channels for experimentation
• Experience as an active contributor to social communities
• Ability to assume multiple personalities and brand voices when executing social strategies–there are many brands at Ava Labs and being nimble is a must!
• Strong attention to detail - ideally you are the first to notice typos, grammatical errors, and other non-obvious errors
• Highly passionate about blockchain technology and cryptocurrencies is a must

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