Figure is transforming the trillion dollar financial services industry using blockchain technology.
In four short years, Figure has unveiled a series of fintech firsts using the Provenance blockchain for loan origination, equity management, private fund services, banking and payments sectors - bringing speed, efficiency and savings to both consumers and institutions. Today, Figure is one of less than a thousand companies considered a unicorn, globally.
Our mission requires us to have a creative, team-oriented, and supportive environment where everyone can do their absolute best. The team is composed of driven, innovative, collaborative, and curious people who love architecting ground-breaking technologies. We value individuals who bring an entrepreneurial mindset to every task and will embrace our culture of innovation.
Every day at Figure is a journey in continuous learning yet a daily focus on getting work done that makes a difference. Join a team of proven leaders who have already created billions of dollars in value in the FinTech space!
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About the Role
As a Performance Marketing Manager, you’ll support Figure’s paid media strategy for Figure Lending. This role is responsible for supporting marketing initiatives and digital media across existing channels. We’re looking for someone who can build relationships with both internal and external partners. This is a critical role on a growing team responsible for building and executing marketing campaigns to drive marketing-sourced revenue.
We’re looking for a candidate with a deep knowledge of multi-channel paid marketing campaigns. If you’re an analytical thinker, passionate about executing growth campaigns, and you understand how to translate media results into actionable strategies - this role could be perfect for you!
What you’ll do:
Drive the performance marketing strategy across paid social and digital channels
QA assets, traffic creative, and ensure media campaigns are launched on time and to schedule
Proactively provide competitive insights to marketing and design teams to assist in optimization
Work with growth/product team to identify opportunities for existing and new landing pages based on data
Forecast channel success based on historical data and predicted trends
Source, manage, guide creative process with influencers; collaborate with content and affiliate leads
Own agency relationships, setting goals and managing projects within
Identify relevant third-party audiences and repurpose first–party audiences for digital campaigns
Establish cadence of ad copy and keyword review, adding visibility through product evolution
Develop holistic media plans across multiple channels, setting acquisition, budget and impression goals
Monitor macro environmental trends in paid search, informing team members of upcoming affects
Be a specialist in best practices for Google Analytics(GA4) and advise on the best set up for goals/conversions
Learn about new ad formats across channels, recommend and launch tests
Collaborate on SEO with Content Marketing lead, guiding the strategy based on paid search learnings
What we’re looking for:
3-5 years of experience managing digital media, preferably with both DTC and B2B experience
Experience with SEM, GTM, Display DSP ad servers (Basis/Centro), Social (Facebook/IG) is a must
Experience with reporting platforms (Tableau) and data connectivity platforms (LiveRamp) is preferred
Strong quantitative, analytical skills with proven campaign management/optimization track record
Benefits and Perks
Competitive salary and growth opportunities
Company quarterly performance based bonus
Equity stock options package
Employer funded comprehensive health, vision, dental insurance and wellness program for employees and their dependents
Employer funded life and disability insurance coverage
Company HSA, FSA, Dependent Care, 401k, and commuter benefits
Up to 12 weeks paid family leave
In office, remote, and hybrid work location options
Home office and technology stipend for those working outside of a traditional office more than 75% of the time
Flexible time-off plan to empower employees to take the time off that they want and need
Continuing education reimbursement
Routine Team swag deliveries!
Depending on yourresidential locationcertain laws might regulate the way Figure manages applicant data.California Residents, please review ourCalifornia Employee and Prospective Employee Privacy Noticefor further information.By submitting your application, you are agreeing andacknowledgingthat you have read and understand the above notice.
Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
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