Up Top Search is hiring a

Web3 CHIEF MARKETING OFFICER

WHAT WE'RE LOOKING FOR:

We are looking for a senior marketing executive with vast knowledge in Crypto, NFT and DeFI spaces to join us and plan, lead and execute all marketing, product and PR activities.

RESPONSIBILITIES

• Develop and execute the vision and strategy to achieve Our business targets through customer-focused and data-driven marketing campaigns across all performance channels.
• Design brand positioning and messaging strategy across channels to drive market awareness, customer acquisition, and loyalty
• Understand industry trends and collaborate with product/marketing partners to build successful go-to-market strategies.
• Work cross-functionally across marketing, product, data science, engineering, and other key teams.
• Develop a deep understanding of customer segments and behaviors through hands-on data analysis and insights.
• Be the catalyst and point-person for all the marketing, communication and promotion activities.
• Build and manage external relationships within the different NFT, DeFi and Crypto communities.

QUALIFICATIONS

• A very high degree of familiarity with the ethereum ecosystem and other projects within the space, in particular the NFT and DeFI space.
• Extremely proactive: an ability to take the initiative and create and implement a plan without instruction or guidance.
• Experience with bringing innovative software and technology products to market.
• Experience with product marketing that contributes to adoption.
• Professional DeFi growth marketing experience (preferable, not essential)
• Experience and familiarity with different liquidity protocols (eg. Aave, Compound, MakeDAO) is a plus.
• Passionate about crypto and decentralization with a foundational knowledge of crypto products (web3, NFTs, staking, DeFi, etc.).
• Bachelor’s degree or equivalent practical experience.

WHO WE ARE

• We are a liquidity scaling protocol for NFT credit markets. Our main product is a capital vault that enables secondary market liquidity for NFT-backed notes. Participants can deposit capital in order to earn yield from diversified portfolios of NFT-backed notes.

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