Binance is hiring a

Web3 Marketing Manager - México

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities :

• Define a comprehensive growth strategy focusing on acquisition, retention and monetization initiatives for our mexican market
• Align with central marketing teams on local marketing initiatives
• Identify and localize global initiatives that can boost local growth Manage and grow strategic marketing campaigns, channel experimentation, audience messaging, and spend accountability
• Manage new media partnerships end-to-end to drive measurable growth
• Work on integrated campaign, starting with strategy, brief and working on executing and measuring performance
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels;Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
• Leverage data and customer insights to recommend current and future growth opportunities
• Experience leading and mentoring a team of cross-functional marketing professionals.

Requirements:

• Bachelor's Degree in Marketing, Arts or Communications, or any other related field
• Minimum 4 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation
• Data & metrics oriented, familiarity with OKRs modelWorking cross-functionally from product to partnerships to design to customer support and beyond
• Proven marketing management experience with strong ownership and emotional intelligence
• Demonstrated success and the desire to work in a tech start-up environment 
• Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
• Business level fluency in English and native level fluency in Spanish
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire