Marketing Jobs at Cake Pte Ltd

What you’ll do:

• Support the Head of Brand & Communications to develop and execute Cake’s global brand strategy to enhance brand awareness, drive customer loyalty and increase new customer acquisition
• Ensure that marketing and communications activities are on-brand and are consistent with Cake’s brand positioning
• Support the Head of Brand & Communications to develop and execute all public relations activities in Singapore and APAC
• Develop innovative and high-impact PR plans through translating brand and key messages into compelling media stories
• Organise PR activities to promote Cake’s brand, our founders and spokespeople
• Build strong and positive relationships with media, KOLs and influencers in the business, crypto, blockchain, fintech space
• Manage incoming media enquiries
• Manage external PR agencies
• Monitor and analyse external public sentiments on the brand

What you’ll need:

• Degree in marketing, journalism, mass communications or equivalent
• 3-5 years experience in B2C/B2B2C PR and/or brand communications
• Expert understanding of marketing-related concepts, such as advertising, marketing analytics, customer experience
• Be an intrepid storyteller
• Organised and meticulous to a fault
• Ability to operate across multiple time zones and cultures
• If no direct experience in the crypto industry, experience working with relevant target demographics
• Fluency in a second language is preferred but not necessary

Why work with Cake:

• Do something with purpose; Be a part of the future that will shape on how people are dealing with their finances in Crypto and Blockchain
• Fast moving, challenging and unique business problems
• International, diverse work environment and flat hierarchy
• Great career development opportunities in a growing company
• Competitive salary
• Flexible working hours, unlimited discretionary leave, casual work attire