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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Crypto.com | Singapore, Singapore | $157k - $160k | |||
Okx | Singapore, Singapore | $59k - $66k | |||
Coin Market Cap Ltd | Singapore, Singapore | $32k - $60k | |||
Windranger Labs | Singapore, Singapore | $87k - $110k | |||
| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
Sentient | Singapore, Singapore | $68k - $75k | |||
Coinhako | Singapore, Singapore | $72k - $101k | |||
CoinGecko | Singapore, Singapore | $105k - $120k | |||
Anchorage Digital | Singapore, Singapore | $90k - $102k | |||
Crypto.com | Singapore, Singapore | $54k - $90k | |||
Anchorage Digital | Singapore, Singapore | $72k - $110k | |||
Keyrock | Singapore, Singapore | $112k - $120k | |||
Crypto.com | Singapore, Singapore | $32k - $58k | |||
Coinhako | Singapore, Singapore | $90k - $102k | |||
CoinGecko | Singapore, Singapore | $189k - $198k | |||
CoinGecko | Singapore, Singapore | $90k - $180k |
Crypto.com
VP of Marketing Intelligence
Singapore, Singapore
Marketing – Growth /
Hybrid
Apply for this job
We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.
Responsibilities
- Define and own the marketing intelligence roadmap.
- Build and lead a high-performing team of analysts, engineers, and data scientists.
- Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions.
- Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches.
- Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality.
- Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy.
- Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.
- Automated campaign insights (“explain spend efficiency by channel in natural language”).
- Dynamic customer journey clustering to identify emerging cohorts.
- Generating personalized marketing narratives and creative testing at scale.
- Build a culture of automation where insights flow seamlessly into marketing strategy and execution.
- Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
- Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations.
- Develop and maintain high-impact dashboards in Tableau.
- Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives.
- Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity.
Leadership & Strategy
Measurement & Modelling
AI, GenAI & Automation
Introduce Generative AI (GenAI) solutions for:
Data Infrastructure & Governance
Reporting & Insights
Requirements
- Proven operational track record in analytics and data science, with extensive experience in marketing measurement.
- Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics
- Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and Tableau
- Strong background in data governance, compliance, and privacy frameworks.
- Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations.
- Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.
Apply for this job
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