Kraken is hiring a

Web3 Sr. Group Product Manager, Acquisition

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

Kraken’s Acquisition Group consists of several teams responsible for driving more, higher quality sign ups to Kraken’s multiple products. As a leader of this group, you will own/co-own key metrics around our Kraken.com logged out website, traffic, and sign up conversion rate. In this role, you will also be expected to be an individual contributor, willing to step in and Product Manage teams directly as is needed. As a key member of the Growth organization, you will need to bring a Growth mindset to the team - thinking in hypotheses and operating at a velocity that enables us to test, learn, and optimize across multiple products with a complex web of stakeholders. 

The opportunity

• Lead our Acquire group with 3 cross-functional teams responsible for CRO, SEO, our Logged Out Website, and New Channels. 

• Directly Product Manage one team as we expand into new channels/strategies. 

• Design and execute a strategy for how to grow traffic to our website, as well as, drive sign up conversions at a higher rate. 

• Be a champion of experimentation- leading by example, running tons of experiments and iterating to increase our chances of making an even bigger impact. 

• Live and breathe our client data to understand user behaviors, extract insights, and build better hypotheses.

• Stay up-to-date with industry trends and best practices in product acquisition and marketing

Skills you should HODL

• Minimum 7+ years of product management experience, including time as both an individual contributor Product Manager and a People Manager

• Experience working in growth teams for companies at scale (over 1M clients)

• Experience working with Marketing teams directly

• Expertise in new client growth - experience with Websites, SEO, CRO, Adtech a plus

• Experience in data gathering, quantitative analysis, and the ability to translate these into actionable strategies.

• Love for AB testing and experimentation

• Proactive mindset, always looking for innovative, yet simple solutions to complex problems.

• Strong interpersonal skills with experience in interacting and collaborating with diverse teams and stakeholders.

• Strong organizational abilities with the skill to juggle multiple priorities effectively.

• Deep understanding of project management principles and best practices.

• Passionate about the Crypto space

#LI-Remote #USUKEU #CANUS #LI-AG1

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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