Go-to-Market (GTM) Managers Jobs in Web3

Full time - London - £45 to 60k + equity

Responsibilities

• GTM Content & Collateral

  • Help coordinate the development, maintenance, and distribution of sales materials (e.g., pitch decks, one-pagers, case studies, FAQ documents) tailored to different areas of the GTM department

  • Collaborate with Product Marketing to ensure all collateral is accurate, up-to-date, and aligned with the company’s messaging and branding.

• Training & Onboarding

  • Design and deliver training programs for new and existing GTM team members, covering product knowledge, market insights, competitive positioning, and best practices for selling SaaS staking solutions.

  • Create and maintain a centralised knowledge base or learning platform that consolidates training resources and product updates.

• Enablement Analytics & Reporting

  • Track, measure, and analyse the impact of enablement initiatives on GTM performance and productivity (e.g., content performance, rep time to value).

  • Provide regular reports to leadership, recommending data-driven improvements to the sales strategy and content.

• Market & Product Expertise

  • Maintain a strong understanding of the crypto market, with a focus on staking protocols and DeFi trends.

  • Relay ongoing product feedback to Product & Marketing teams to enhance offerings and maintain a competitive edge.

• Cross-Functional Collaboration

  • Act as a liaison between Sales, Marketing, Product, Customer Success & Partnerships to ensure consistent messaging and ensuring strategic go-to-market efforts align with the product roadmap.

  • Partner with Marketing & Product to generate strategic campaigns that support GTM initiatives and goals.

• Maintain and Improve GTM Enablement tooling

  • Ensure enablement tools are working smoothly and assist with any queries or issues from tools users

  • Work with senior GTM stakeholders to continuously look to improve tool usage and enable new features for users
    

Requirements

• Education and Experience:

  • Bachelor’s degree in Business, Marketing, Communications, or a related field (or equivalent experience)

  • 2+ years of experience in a GTM Enablement, GTM Operations, or similar role (preferably in a SaaS or tech startup environment) in a B2B SaaS industry

• Technical Skills & Knowledge:

  • Familiarity with CRM and enablement platforms (HubSpot & Seismic are preferable)

  • Understanding and strong interest in blockchain technology, crypto staking and DeFi concepts

• Soft Skills:

  • Strong communication and presentation abilities; able to articulate complex concepts to a variety of stakeholders

  • Excellent project & stakeholder management and organisational skills, with a detail-oriented approach

  • Curious and analytical mindset - capable of turning data insights into actionable recommendations & decisions

Nice-to-have:

• HubSpot SuperAdmin experience

• Seismic Administrator certification or admin experience

• Proficiency in data manipulation and analysis is a plus

• Genuine interest in Web3, blockchain, cryptocurrency and smart contracts - check our Tech Blog [https://www.kiln.fi/blog] and Open-Source Contribution [https://www.kiln.fi/open-source]

About Kiln:

Kiln is the leading enterprise-grade rewards platform that enables institutional customers to stake assets and integrate staking & DeFi functionality into their offerings. Our API-first platform provides fully automated validators, staking & DeFi protocols access, and comprehensive data and commission management.

With $13+ billion in crypto assets staked through our platform, Kiln has established a strong presence on Ethereum, managing over 4.3% of the network through 45,000+ validators — all with zero slashing events.

Kiln serves more than 140 leading customers, including Binance, BitPanda, Bitgo, Fireblocks, VanEck, and TrustWallet.

Our team of 90 ecosystem enthusiasts brings experience from industry leaders like Google, Circle, Ledger, Chainalysis, and other prominent technology and cryptocurrency companies.

We've raised $30M in total funding from prominent investors including 1kx, Crypto.com, Illuminate Financial, Consensys, Wintermute, Kraken Ventures...

Join Kiln and help us make the web more secure, stable, decentralized, and fair!

How Kiln will support you:

At Kiln, our values drive us: Technical Excellence ensures top security and usability; Innovation-Driven Meritocracy elevates groundbreaking ideas; Trust and Transparency build reliability through open communication; and People First keeps our team and clients at the heart of everything we do.

• A fast-paced, bureaucracy-free work environment

• Equity share options in the business: if Kiln succeeds, we all succeed!

• Competitive salary

• Flexible holiday

• Flexible remote working

• Choose your IT equipment

• Contribution to internet connexion

• Significant personal development budget (books, training)

• Overseas tech conferences budget

Kiln is an Equal Opportunity Employer

We are committed to fostering an inclusive and diverse workplace where everyone is valued and respected. We welcome applications from all backgrounds, including women or persons with disabilities.

Your interview process

Our thorough process ensures the best fit for both you and Kiln, and we strive to make each step valuable and efficient.

1. Recruiter Interview (45 min)

2. Take-home test (< 3 hours)

3. Technical Interview (60 min)

4. Core Values Interview (45 min)

5. Founders Interview (30 min)

6. Offer!
   

Your personal information will be securely stored in our Applicant Tracking System (ATS) and will not be shared with external parties. We comply fully with GDPR regulations to protect your data and privacy.

Please note that we do not sponsor visas for persons without work authorization in your location. This role is for full-time employees only (no B2B or contractors). Thank you!