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Junior SEM
Shanghai, China
Marketing – Growth /
Hybrid
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Coins.xyz is a Coins crypto global trading platform. powering an open financial system through its trusted and globally licensed platform where individuals and businesses can easily trade and manage digital assets.
Responsibilities
- Plan, develop and implement our SEM strategy to improve the overall marketing performance
- Work towards search optimization marketing and ROI maximization
- Regularly perform thorough keywords research
- Identify key SEM KPIs
- Set up search optimization marketing properly, open accounts, run ads, adjust/monitor spend, follow the rules and laws of Google/Meta
- Identify our users to better target identified users
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements for process and productivity optimization
- Work with web developers and marketing teams to properly implement SEM best practices
- Stay up to date with the latest SEM and digital marketing latest trends and best practices
Requirements
- 1+ years of experience as Search Engine Marketing Specialist or similar role
- Experienced in web analytics, marketing, and business development
- Experience with A/B testing and other testing metrics
- Skilled at Google Analytics, Google Tag Manager and data analysis
- Ability to analyze data and provide evidence-based recommendations
- Proven SEM campaign results with optimization skills
- Sense of ownership and pride in your performance and its impact on company’s success
Apply for this job