Tastylive is hiring a

Web3 Head of Awareness Marketing

Company Name: IG North America (tastytrade, tastylive, tastyfx, tastycrypto) Role: Head of Awareness Marketing Location: Chicago, IL – Hybrid (3 days/week in office) Come join an innovative team of marketing strategists and growth experts dedicated to building the future of trading. We're looking for a Head of Awareness Marketing to drive brand differentiation, awareness, consideration, and equity. You’ll develop and implement integrated brand campaigns across all channels, including digital, traditional, social, and emerging media.   In this high-impact, high-velocity role, you'll be instrumental in managing the brand’s reputation and ensuring consistent messaging across all touchpoints. Plus, you would be the driving force behind our unique point of view and voice that stands out in from traditional financial marketing. As part of the marketing leadership team, you'll report directly to the Chief Marketing Officer and help shape the strategic direction of our growing company.  What You'll Do 

Develop and execute comprehensive brand and advertising strategies that differentiates us in a high competitive space  Define brand voice, messaging architecture, and brand strategy that resonates with self-directed traders and investors  Drive brand content strategy across PR, partnerships, and owned channels to drive credibility and reach   Partner with strategy, performance, and marketing operations teams to create content that supports acquisition, engagement, and retention  Develop community-building strategies that foster brand loyalty and advocacy  Launch creative partnerships and collaborations that expand reach  Drive rapid decision-making and execution by building influence networks across the business, championing high-impact initiatives, and personally removing team blockers  Build compelling business cases for strategic initiatives and secure resources needed for execution  Foster a culture of innovation and experimentation  Navigate regulatory requirements and compliance considerations in financial services marketing 

Who You Area  

You bring 10+ years of brand strategy or marketing strategy leadership experience, preferably in trading, investing, D2C financial services, fintech or closely related industry  You hold a Bachelor's degree in marketing, business, or related field; MBA preferred  You have 5+ years of experience building high-performing teams  You have a proven track record of building and scaling consumer brands  You are obsessed with moving key business metrics through brand initiatives  You are an expert at creating content strategies that drive engagement and education  You have a go-getter mentality and are proactive and resourceful  You possess both analytical and creative mindset with a track record of driving measurable business outcomes  You can balance short-term needs with sustainable growth strategies  You have a high propensity to innovate and experiment with new approaches  You excel at cross-functional collaboration and demonstrate systems thinking  You're a natural developer of talent and team builder who can inspire and guide others  You can navigate a matrixed organizations and influence outcomes without direct authority 

Team Perks:  

Performance Bonuses   Stock Purchase Options  Medical/Vision/Dental Benefits  401k Plan   Continued Education Support   20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)   10 Paid Sick Days   Gym Membership Reimbursement   Commuter Benefits   Pet Insurance   Wellness & Mental Health Programs   Charitable Donation Matching   Two Paid Volunteer Days Off   Daily catered lunch when in the office   Full kitchen with snacks and beverages   In-building gym Shuttle to/from Metra  Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars

Salary Range: $120,000 - $160,000This is an estimated range.The actual salary offered will be based on the candidate's level of experience and qualifications. About Us:  The tasty house of brands empowers individual traders differently. tastylive, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer.  In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.     Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.    Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.  tastytrade | tastylive  | tastyfx | tastycrypto1330 W Fulton Market, Chicago, IL 60607    *Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!   

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