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Note: This job post is for a role in one of LunaEdge's subsidiary companies and our affiliate, GlitchD Labs.
At GlitchD Labs, we're on a mission to expand the adoption and application of blockchain technology through our flagship products, the GlitchD ZkEVM, GlitchD Hyperchain Stack and GlitchD CDK. Designed to build a network of interconnected high performance blockchains (hyperchains) through innovating on the scalability, privacy, and interoperability for dApps through cutting edge infrastructure and management tools.
We are seeking a dynamic Marketing Specialist to drive the development and execution of strategic marketing initiatives aimed at promoting GlitchD's products, enhancing brand awareness, and driving user adoption. The Marketing Specialist will play a pivotal role in shaping GlitchD's marketing strategy and will be responsible for managing marketing campaigns across various channels.
Responsibilities:
- Marketing Strategy: Collaborate with the GlitchD management team to develop and implement comprehensive marketing strategies to promote GlitchD's products and ecosystem.
- Campaign Management: Plan, execute, and optimize marketing campaigns across multiple channels, including social media, content marketing and events, to drive traffic, enhance engagement, and generate leads.
- Content Creation: Create compelling and informative content, including blog posts, articles, social media posts, videos, and other marketing materials, to educate and attract developers, users, and ecosystem partners.
- Brand Management: Ensure brand consistency across all marketing channels and materials, and develop strategies to enhance GlitchD's brand awareness and reputation within the blockchain industry.
- Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, track key metrics, and generate reports to measure the effectiveness of marketing efforts and inform future strategies.
- Agency/Advisor Collaboration: Plan, coordinate, and work with external marketing agencies and advisors to leverage specialized expertise, execute marketing initiatives, and maximize campaign effectiveness.
- Bachelor’s degree in marketing, communications, or a related field.
- Business-level English.
- 3+ year relevant experience.
- Experience in marketing for the crypto or blockchain industry.
- Strong understanding of digital advertising, including targeting, budgeting, and optimization.
- Experience in Community Management.
- Able to work well with a global team.
- Able to act independently and proactively, aligning with our hyper-growth mindset.
- Paid Time Off
- Work From Home
- Training & Development