Socket is hiring a

Web3 Product Marketing Manager

About SOCKET SOCKET is the first chain abstraction protocol. SOCKET was founded in 2022 with the mission to solve increasing fragmentation between assets, rollups & chains. Over the last 3 years, SOCKET has facilitated over $23bn in volume. SOCKET is leveraged by the top protocols & applications in the space like Coinbase, MetaMask, Kraken, OKX, Rabby, CowSwap, Zeal, Matcha Coinbase, Rainbow, Aevo, Matcha & more. Bungee is a liquidity marketplace build by SOCKET protocol. Bungee enables users to swap into any asset across 30+ chains with a fast, gasless swap experience. Role & Responsibilities As a Product Marketing Manager at SOCKET you will be responsible for developing and executing marketing campaigns across all product work streams including: defining positioning, messaging, and creative, by analyzing market trends, target audiences, and work cross-functionally with product, engineering, design and leadership to ensure successful product launches and customer adoption. - Develop and execute go-to-market campaigns for products and features, including target audience identification, creative brief development, brainstorming, creative direction, copywriting, and performance reporting.- Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors.- Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users- Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments- Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness You’ll thrive If you: - Have 5+ years experience as a full-time Product or Content Marketer- Have a proven track record of managing all aspects of a successful marketing campaigns for products or services used by millions of users- Have excellent communication and storytelling abilities to convey product benefits effectively- Have an understanding of marketing principles and digital marketing tactics- Enjoy creative thinking to develop innovative marketing strategies and content- Are passionate about web3 and crypto. Ideally use dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis.- Data-driven, comfortable interpreting data to generate insights and inform creative decisions- Are curious, low ego, and always looking to improve. You’re open to feedback and collaborating with others to get to the best approach.- Have excellent communication skills, both written and verbal, and the ability to engage multi-functional stakeholders What you'll like about us: - We have real scale - our product reaches millions of people in crypto and our users love us- No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously.- We are a team of builders - we’re always shipping- Good vibes - we are all team players that only want the best for each other and the company.- Remote Friendly - Enjoy the flexibility of remote work.

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