Marketing Web3 Jobs in Chicago, Illinois, United States

About Raise

Raise is at the forefront of revolutionizing the entire Gift Card (GC) and Loyalty ecosystem by bringing it onto the blockchain. With a decade-long dedication to this vision, Raise has launched a groundbreaking network that directly connects brands with their customers. By eliminating intermediaries and empowering consumers and brands alike, Raise is reshaping the landscape of consumer-brand interactions.

Raise operates as a fully remote company, fostering a dynamic and inclusive work environment. Historically, we've garnered support from prominent institutions such as PayPal, NEA, and Accel. Operated by a highly experienced executive team.

The potential of our endeavor is staggering. With over $1 trillion spent annually on gift cards, and with digital and international markets driving double-digit growth, the opportunity for transformative impact is immense. At Raise, we are not just building a network; we are shaping the future of consumer-brand relationships.

Join us on this journey as we redefine the dynamics of commerce, ushering in a new era of empowerment and connectivity in the digital age.

About the Position

We’re looking for a strategic, creative, and execution-focused Vice President of Marketing to lead and grow our brand in both Web2 and Web3 space. This role is ideal for a marketing leader who thrives at the intersection of emerging technology, culture, and community. You will be responsible for building a cohesive marketing vision—from brand storytelling to community engagement to product launches—that drives user growth, brand awareness, and market leadership. As the only VP level and a key member of the leadership team, you’ll shape the voice of the company and play a critical role in scaling our presence in both crypto-native and mainstream markets.

Responsibilities

• Develop and own a holistic marketing strategy across brand, content, product marketing, community, and performance.
• Craft and elevate a compelling brand narrative aligned with our mission and values across all touch points.
• Spearhead our Web3-native marketing strategies (e.g., community engagement, token-based growth loops, and activations.
• Collaborate cross-functionally with Product, Partnerships, and Engineering to align go-to-market (GTM) efforts and growth initiatives.
• Define KPIs for marketing performance; continuously track, optimize, and report on outcomes.
• Build and manage a team of marketers, community managers, and creatives.

Skills & Qualifications

Must-Have Qualifications:

• 10+ years of experience in marketing leadership roles, ideally in startups or growth-stage tech companies.
• Proven success in building and scaling brand marketing strategies in emerging tech, with strong preference for Web3/blockchain projects.
• Deep understanding of crypto-native channels, communities (Discord, X, Farcaster), and growth dynamics.
• Strong track record leading brand development, creative campaigns, and content storytelling.
• Experience building and managing high-performing teams across disciplines.
• Analytical mindset with ability to pair data with intuition to drive decision-making.
• Excellent communication, leadership, and collaboration skills.

• Experience launching or managing tokens, NFT campaigns, or DAOs.
• Background in community-led growth or grassroots marketing.
• Prior experience working with developer or creator ecosystems.

Benefits

Raise offers a comprehensive benefits package to all our employees, including:

• Comprehensive benefits package including health, dental, vision, 401(K) plan, company paid short term and long-term disability, and life insurance
• Flexible Paid Time Off Policy
• Raise Gives Back paid time off for volunteering
• Paid parental leave
• Voluntary benefits, such as Pet Insurance and Identity Protection