Flow Foundation is hiring a Web3 Chief Marketing Officer
Compensation: $16k - $21k estimated
Location: Remote
Chief Marketing Officer
Remote
Marketing /
Full-time /
Remote
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Flow is home to the future of on-chain consumer experiences: a layer one blockchain designed from the ground up as a platform for next-gen Web3 apps, games, and the digital assets that power them. Top tier creators including Genies, Cryptoys, and Dapper Labs (NBA, NFL, Disney) as well as industry leaders such as Mattel (Barbie, Hot Wheels), LiveNation / Ticketmaster, and many more, trust Flow to power secure and seamless services to millions of users every day.
2025 will be Flow’s biggest year yet. The rolling thunder is already here as we hit new heights in technical maturity and run toward an ambitious product rollout that requires thoughtful strategy, partnership and storytelling to shift the market to a new consumer paradigm. The Flow Foundation is hiring a leader for this phase of intensive growth – maybe you!
Chief Marketing Officer is an executive leadership position with Flow Foundation – you will be empowered to bring all of Flow ecosystem’s resources together to make a massive impact against a multi-year integrated growth and marketing mission. This includes a sizable token treasury and budget to work with the best creative partners, a vibrant community, and the resources necessary to bootstrap a world class ecosystem.
About the Role
“Killer Apps” for consumer web3 have not been built yet – we believe they will be built on Flow. At a high level, the Chief Marketing Officer will be responsible for driving growth across the Flow ecosystem by 1) clearly positioning Flow as the chain and ecosystem of choice for next-gen consumer technology 2) attracting and retaining as many qualified builders to Flow as possible in search of the killer app(s) that will onboard the next billion users to Web3. We view the Marketing function as inherently tied to the growth goals of the organization; the right candidate has a unique opportunity to drive an outsized impact through a blended creative and data-driven strategy.
Your scope will include:
Revamp marketing and communications:
Flow has an incredible story to tell across technology, partner success and community initiatives. To be successful we need your help to sharpen our brand through positioning and PR; build a performance marketing flywheel; make it easier for our partners to understand and speak about Flow’s value; and teach the organization to amplify a consistent narrative so our brand and story can reach every relevant audience, at the right time, in the right manner.
Scale developer relations and community – globally:
Flow core development teams build in public and are accessible to the community on Discord. Flow also has brilliant community leaders including developer fellowships as well as global ambassadors. You will be empowered to own and supercharge these initiatives with a focus on events, content engagement and measurable community activation.
Scale knowledge and sales enablement to super-serve large partners:
Flow is home to top brands as well as market-defining startups. They often reach out to the Flow Foundation for support when making decisions on which blockchain to use. You will scale this process and also open it up, so that anything that benefits one builder can be leveraged into a case study, blog post, or tooling for others. Serve as an advisor to teams within the Flow ecosystem: When one startup grows, we all grow. The CMO will be an expert across go-to-market strategies and vendors and help founders within Flow to capture the value of the ecosystem’s resources and momentum.
This role will be pivotal in nurturing our global community, fostering an environment where developers and creators can thrive and innovate on Flow.
About you:
We will be looking for diverse candidates with demonstrated excellence across each of the above jobs to be done. Previous professional web3 experience is required. CMO candidates must have previous experience leading marketing or in a #2 role as Head of Brand, Head of Growth or similar and demonstrate a command of consumer brand building and the written English language.
Qualifications:
- Leading international growth and expansion for a developer platform
- Crafting and scaling community-driven go-to-markets especially in crypto
- Familiarity with token economics, incentive models (e.g. airdrops, liquidity mining), blockchain governance (especially on-chain), and DeFi
- Running tight ships that create an outsize impact Web 3 / crypto / blockchain-native with an existing strategic network
- Prior founder, CEO, or GM with experience owning P&L
Flow Foundation Values:
At Flow Foundation, we prioritize recruiting top talent and cultivating an empowering environment for our team. This entails fostering a workplace that is characterized by diversity, inclusivity, and open-mindedness. We enthusiastically welcome applicants from all walks of life, regardless of race, color, religion, sexual orientation, gender identity, national origin, or disability. Flow Core is a remote-first team of seasoned technologists dedicated to our mission of mainstream Web 3 adoption. Flow team members are spread primarily across the US and Canada – with small presences in Europe, Asia, and the Middle East.
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Compensation: $16k - $21k estimated
Location: Remote
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