PDAX is hiring a
Web3 Digital Marketing Manager

Compensation: $72k - $100k *

Location: Metro Manila Metro Manila Philippines

About PDAX

At PDAX, we believe that the future of money is digital, and our mission is to empower all Filipinos to grow their wealth through blockchain technology.


As one of the first crypto firms in the Philippine market, we feel a sense of duty to our users and to the ecosystem to set the standard for safety, ease of access, and reliability. We expect our team to share in this responsibility and cherish our vision of a more open and equitable financial system.


We are looking for new team members that are passionate about cryptocurrency, want to work in a disruptive, fast-growing industry, and thrive in a start-up environment.


If this sounds like you, then we’d love to talk!

About the Role

  • Create and manage high-converting digital marketing campaigns to help spread awareness, build brand differentiation, generate leads, and create a healthy pipeline.
  • Collaborate in driving the campaign strategy, including identifying target personas and designing the buyers’ journey.
  • Build campaigns from ground up and optimize for performance (Google Ads, FB Ads, YouTube and similar platforms).
  • Design and execute targeted campaigns for specific market segments.
  • Create reports and dashboards for reporting on campaign performance.
  • Well-versed in key metrics for awareness, lead generation and app install.
  • Assist in managing the development of campaign assets (Google ads, FB ads, Twitter ads, landing pages, emails, ad copies, and social media content).
  • Ensure seamless end-to-end campaign execution across all stages of the sales funnel.
  • Perform A/B testing to optimize campaign performance.

Qualifications

  • With 3-5 years of experience in Digital Marketing following an omnichannel approach.
  • Experienced in digital strategy and media planning creation.
  • Have hands on experience in building the campaigns, setting targeting at the backend and optimization.
  • Experienced in creating reports, data visualizations, campaign analysis and reporting.
  • Experienced using Google Analytics, Adobe Analytics.
  • Bachelor’s Degree in Computer Science, Marketing/Communications/Business Management and other relevant fields.
  • Experience in writing text ad copies, captions and articles.
  • Proficient in SEM/SEO, Google Ads, FB Ads, Twitter and other platforms.
  • Proficient in running brand awareness, lead generation and app install campaigns.
  • Proficient in reading and understanding analytics.
  • Excellent written and verbal skills.
  • With a keen eye for visual presentation and strong knowledge of all social media platforms.

The following qualifications are nice to have but not preferred:

  • Basic to advance knowledge of Photoshop and Video Editing (Adobe Softwares, Canva, MovAvi, etc.).
  • Experience working in a Digital Marketing Agency or in-house digital teams of established companies.
  • Active certifications in Google Ads, SEO/SEM, Social Media Marketing, etc.
  • Ability to work in a fast-paced industry.
  • Strong organization, planning, and time management skills with the ability to prioritize multiple projects.

Our Culture

  1. We do the right thing. In all dealings, we act with integrity, diligence, and in good faith.
  2. We think about the customer. We solve problems for our users.
  3. We love crypto. We are passionate about cryptocurrency, financial markets, and how technology is changing lives.
  4. We strive for excellence. We love challenges; we raise the bar in everything: our products, services, processes, and people.
  5. We focus on the mission. We take ownership. We are proactive and we work hard to deliver high-impact results at a rapid pace.
  6. We exercise leadership. In any role we play, we strive to be effective leaders.
  7. We believe in continuous learning and growth. We pursue growth, learning and development, and are eager to give and receive feedback.

Apply Now:

Compensation: $72k - $100k *

Location: Metro Manila Metro Manila Philippines


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