Coins.ph is hiring a

Web3 Marketing Manager - Payments & Merchant Growth

What you’ll do

• Marketing Strategy & Execution: Develop and execute innovative 360° marketing plans to drive user adoption and transaction volume for Coins.ph's payment products (e.g., QRPH, WebPay).
• Merchant Partnership & Co-Marketing: Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners. Design and implement high-impact co-marketing campaigns (e.g., cashback promotions, exclusive discounts) to enhance our payment utility and network effect.
• Data-Driven Insights: Leverage consumer insights, market data, and competitive intelligence (focusing on GCash and Maya) to tailor global best practices to the unique nuances of the Filipino market.
• Campaign Management: Own the end-to-end management of marketing campaigns, from budgeting and planning to creative development, performance tracking, and ROI analysis.
• Cross-Functional Leadership: Collaborate closely with Product, Business Development, and Analytics teams to ensure alignment on growth goals and seamless execution of initiatives.
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• Must-Have: 2+ years of experience in marketing, partnership; growth roles within a leading Southeast Asian e-wallet or payment company is preferred (e.g., GCash, Maya, GoPay, OVO, Touch 'n Go).
• Must-Have: Proven track record of developing successful marketing strategies and executing co-marketing campaigns with merchants and partners.
• Deep understanding of the Philippine digital payments landscape, user behavior, and competitive dynamics.
• Strong analytical skills with the ability to translate data into actionable insights and marketing strategies.
• Excellent communication, negotiation, and relationship-building skills.
• Bachelor's degree in Marketing, Business, or a related field.