GameStop is hiring a

Web3 Director of Product Marketing – NFT Platform [REMOTE]

Job Description

Description:

Have you built products from scratch? Have you launched new initiatives and grown them to billions in revenue? If so, we want to talk to you. GameStop is looking for a unique individual who is a blend of Product Marketer and Product Owner to help take out NFT platform to the next level. The ideal candidate will have demonstrated success in a high pressure challenging environments, is skilled at developing partnerships internally and externally, and has delivered results in record time.

Job Responsibilities

• Responsible for the development and execution of the marketing strategy for GameStop’s NFT platform including product GTM, creator acquisition & partnerships, and consumer awareness & product adoption.
• The voice of the customer and trusted advisor as to how current and future creator / partner / customer needs inform product messaging, brand differentiation, marketing content, and collateral.
• Develop and lead successful product launches and ongoing marketing campaigns in close collaboration with the NFT team.
• Partner closely with the business development team to develop compelling collateral including presentations, one-pagers, case studies, and prototypes Work cross-functionally with product, design, brand, communications, support, etc. to build a robust creator pipeline
• Think big about the future of NFTs and how you can bring creators, partners, and gamers into the ecosystem more quickly
• Measure and report against the performance of product initiatives

Job Requirements

• Minimum of 5-8 years of Product Marketing and Go-To-Market experience, preferably in the consumer / creative / creator space,
• Product Management experience, or other relevant technology product marketing experience
• Powerful storyteller: written, verbal, and visual
• Demonstrated track record of creating customer segment-oriented campaigns to steer new customer acquisition, deepen engagement & retention
• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions. Due to the newness of the space, a strong ability to create clarity amidst ambiguity and unknowns will be essential.
• Outstanding project management skills
• Self-starter and ability to be ready to roll-up your sleeves and get things done
• Demonstrated ability to collaborate effectively across multiple teams

Nice to haves:

• NFT marketplace experience and knowledge of crypto, Ethereum and Ethereum Layer 2 products.
• Experience working on creative / creator products or other consumer products
• MBA from premier school

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