Yuga Labs is hiring a
Web3 Director, Social Media

Compensation: $175k - $225k

Location: United States US

Yuga Labs is a web3 company exploring big ideas in identity, ownership, utility, and interoperability to push the crypto and NFT space forward. As The Defiant recently said, "The story of Yuga Labs is one where the improbable has become reality in the blink of an eye." Since debuting with our flagship collection Bored Ape Yacht Club in April 2021, we’ve created new IP for the ape ecosystem (Mutant Ape Yacht Club, Bored Ape Kennel Club), acquired other top collections (CryptoPunks and Meebits), and pulled off successful events (ApeFest) and partnerships (Rolling Stone). And we made both web3 and gaming history — the biggest NFT mint ever followed by a game demo with record-breaking synchronized player participation — for our newest initiative, Otherside.

See you on the other side 🫡

Our Team

Communications: The brand-builders and storytellers communicating both our unique history and our ambitious vision of the future. From Discord chitchat and GM tweets to global press releases and memorable events, this team works across channels and platforms to define and evolve how Yuga engages with the world.

Who We’re Looking For

We’re looking for a Social Media Director who can act as the central driving force for a cross-Yuga social strategy for our whole ecosystem. Someone up to the task of building bespoke community and channel strategies that feed our hyper-engaged and vocal communities. There are very few (if any) web3 social communities operating at the scale that Yuga is, so there is no playbook. It’s about building a best-in-class social media program that can both engage existing members while simultaneously bringing newbies into the fold to explore the weird and wild world of web3.

It’s not about selling something, it’s about engagement and the joy of it all. No crappy content or vanity metrics. Let’s make the internet fun. You’ll be part of a creative, ambitious, and cool group that’s defining an industry. No corporate mumbo jumbo here.

The Job

  • Responsible for managing all Yuga Labs social media accounts and brand accounts
  • Strategize bespoke, uber-creative, and out-of-the-box social media strategies for rabid communities such as Bored Ape Yacht Club, Otherside, CryptoPunks, and Meebits
  • Partner directly with product and brand leads to define priorities, social brand identities, content strategies, and content calendars
  • Develop social communication plans for announcements in partnership with the Director of PR
  • Work hand in hand with community and brand leads to ensure social media content is in line with their expert knowledge of the brand and community sentiment
  • Build a robust internal social media team with creative production, copywriting, and strategy resources to help realize your vision
  • Reporting to the VP of Communications, you’ll sit on a horizontal team that broadly supports all digital, social, public relations, and community management for the Yuga ecosystem

Your Skills
  • Experience developing, executing, and optimizing social and digital strategies
  • Excellent team player mentality, being able to operate cross-functionally while building trust is critical
  • Speed, agility, and comfort with ambiguity and fast-moving start-up culture
  • Up to speed on the latest social media trends and internet culture
  • An eye for amazing content and creative
  • Skillfully manage both internal and external resources
  • Ability to handle sensitive matters and exercise excellent judgment
  • Knowledge of web3, NFTs, and crypto is preferred
  • Qualitative and quantitative research skills, including the ability to interpret social insights and data and translate it into actionable business results
  • Experience in analytical platforms and tracking social media KPIs
  • Familiarity with social media management tools: analytics and scheduling platforms
  • Expert-level experience in digital marketing, specializing in social media (agency experience is a plus), managing social media for large brands (preferably in entertainment or gaming)
  • Deep knowledge and mastery of TikTok, Instagram, Twitter (others include Snapchat, YouTube, Facebook, Pinterest)
  • Experience running paid social campaigns that optimize advertising spend to achieve brand objectives

The annual salary for this position ranges from $175,000 to $225,000. The actual annual salary paid for this position will be based on several factors, including but not limited to, skills, prior experiences, training, company needs, and current market demands. The annual salary range for this position is subject to change and may be adjusted in the future. This position may also be eligible for salary increases, bonuses, equity awards, and benefits.

What We Offer
  • Working with the best-in-class talent creating innovative technologies and bringing the forefront of culture to web3
  • Exposure to innovative technologies in cryptocurrency, blockchain technology, and game development
  • Collaboration with blue chip projects and AAA studios and partners
  • Great internal growth and development
  • 100% remote
  • Competitive compensation, benefits, and perks

Apply anyway.

We believe true innovation in web3 requires diversity in perspectives, experiences, and backgrounds. But historically marginalized groups are underrepresented in the space, not just as participants but as leaders and creators. Luckily, we — and every web3 company — have the opportunity to bake necessary process and mindset shifts into our company DNA from the early days.

To help build a web3 that’s diverse and inclusive, we strive to build Yuga’s workplace to be diverse and inclusive. Not just how we do things day to day, but who does them and who decides what needs to be done.

So if you’re excited about one of our roles but your resume doesn’t align perfectly with the job description, please apply anyway. If you’re enthusiastic about web3 but come from an industry you think is unrelated, apply anyway. If you’re a great thinker and doer, apply anyway. The fate of web3 kiiinda depends on it.

Apply Now:

Compensation: $175k - $225k

Location: United States US


Receive similar jobs:

Web3 Social Media Expert Salary

The average yearly salary for a Web3 Social Media Expert is $80k per year, with a minimum base salary of $40k and a maximum of $160k.

Check more information about Web3 Social Media Expert Salary.

Web3 Social Media Expert Jobs

Job Position and Company Location Tags Posted Apply
Houston, TX, United States
Apply
New York, United States
New York, United States
Apply
New York, United States
Apply
Los Angeles, CA, United States
Apply
San Francisco, CA, United States
Apply
New York, United States
Apply
New York, United States
Apply
New York, United States
Apply
Los Angeles, CA, United States
Apply

Recommended Web3 Social Media Experts for this job

/@jeffsalabsab


See Profile
/@naeemniran


See Profile
/@doomhot


See Profile
/@preyamweb3


See Profile
/@sejincooh09


See Profile
Cover Letter / AI Interview