Valora Inc is hiring a

Web3 Head of Marketing

• Own all marketing initiatives, channels, touchpoints, and domains:
• Channels include website, blog, email, social (Facebook, Instagram, YouTube, TikTok, LinkedIn), events, paid media, in-app messaging
• Touchpoints include every stage of the marketing funnel from awareness and consideration to activation and advocacy
• Domains include branding, communications, growth, lifecycle, etc.
• Build and manage the multi-disciplinary marketing team (4 full-time employees and 10+ occassional part-time freelance employees)
• Continuously assess and fulfill marketing resource and staffing needs so the team has what they need to keep up with the dynamic needs of the business
• Identify, vet, onboard, and manage external partners and vendors
• Create enagaging marketing materials for our target audience to engage, inform, and motivate
• Collaborate with cross-functional stakeholders to uncover business, market, user, and competitive insights
• Lead brand marketing campaigns that differentiate Valora from competitors and will resonate with people who are eager to explore web3
• Plan and execute growth marketing initiatives that will achieve our objective of onboarding the next billion people to web3
• Communicate and collaborate with other team leads, ensuring you’re supporting and aligning with the other funcitonal experts so everyone can move forward as one cohesive team
• Utilize strong analytical skills to evaluate the user experience across multiple marketing channels and touchpoints
• Estimate marketing costs and track actual spending to ensure marketing initiatives are aligned with company objectives

You have:

• Personal alignment with the company mission and values
• 10+ years of relevant experience
• Excellent communication skills, both written and verbal
• High emotional intelligence
• Empathy for our users, your teammates, and our partners
• Awareness of the evolving landscape of marketing tools, technologies, resources, trends, and best practices
• Desire to stay informed on relevant current events and pop culture
• Passion for fostering healthy communities and making human connections
• Working knowledge of common business tools (e.g. Slack, Notion, Google Workspace) and marketing tools (e.g. Contentful, CleverTap, Google Analytics, Sprout)
• Experience in fintech—and bonus if you also have crypto experience

Top 3 Challenges:

1. Formal Processes are still being established: create the playbook while executing the playbook.
2. Great Manager: need to delegate and run a small team across all traction channels.
3. Self Starter + Growth Mindset: must thrive in dynamic, fast-growth, fast-changing team of ~30.