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About Us:
Weâre the fastest-growing decentralized exchange (DEX) on Sui, reshaping the future of DeFi through deep liquidity, aligned incentives, and an innovative ve(3,3) model. Backed by leading crypto funds and integrated across top protocols in the Sui ecosystem, weâre building for long-term sustainability and scalable adoption. As we scale towards TGE, weâre looking for a strategic, creative, and data-driven Head of Marketing to lead the charge.
What You'll Do:
- Own and execute our global marketing strategy across brand, product, community, and growth
- Develop and lead go-to-market strategies for new features, partnerships, and token launches
- Build and manage a high-performance marketing team (in-house & agency)
- Drive user acquisition, retention, and protocol TVL through innovative campaigns
- Lead storytelling and brand positioning to cement us as the leading DEX on Sui
- Oversee all marketing channels â Twitter, Telegram, Discord, SEO, email, events, and paid
- Launch and manage regional campaigns across key markets
- Collaborate with regional marketing partners and local communities to scale adoption
- Create strategic content initiatives including thought leadership, educational campaigns, and influencer partnerships
- Manage relationships and campaigns with KOLs and regional KOL agencies to amplify brand visibility
- Analyze KPIs and iterate on performance to maximize marketing ROI
You Should Have:
- 3+ years of experience in crypto/Web3 marketing (DeFi preferred), with a proven track record of scaling early-stage protocols
- Experience taking a Web3 protocol from pre-TGE to post-TGE
- Strong understanding of DeFi, tokenomics, and the Sui ecosystem (or strong L1 experience)
- Flexibility to frequently travel to Web3 conferences
- Demonstrated success running regional marketing campaigns and working with local partners
- Experience deploying top-of-funnel marketing strategies with KPIs tied to bottom-of-funnel sales teams
- Existing network of Web3 KOLs, influencers, and regional marketing agencies
- Deep knowledge of community building, social media, growth loops, and partnerships
- Experience managing remote teams and collaborating cross-functionally with product, design, and BD
- Fluent in spoken and written English