HIFI is hiring a

Web3 Marketing Associate

About the Company

HIFI is a financial infrastructure platform for the modern internet. Businesses around the world—from fast-growing fintech startups to global financial institutions—use HIFI to move money across stablecoins, fiat rails, and onchain systems through a single programmable interface. Our customers use HIFI to automate payments, orchestrate treasury, power embedded finance products, and launch new global money workflows without needing to build or manage complex banking, blockchain, or compliance infrastructure themselves. Our mission is to make money programmable by default, and to give developers and businesses the tools to move value instantly, globally, and with software-level control.

About the Team

The HIFI marketing team is responsible for shaping how programmable money is understood by developers, financial institutions, and the broader market. We translate complex financial and technical infrastructure—stablecoins, bank rails, onchain systems, and global payment workflows—into clear narratives, products, and moments that drive adoption and trust.

The team works at the intersection of product, engineering, partnerships, and leadership to define HIFI’s voice across brand, content, PR, product marketing, and events. From announcing new bank integrations and global corridors, to explaining how developers build on HIFI’s APIs, to supporting enterprise sales and strategic partnerships, marketing at HIFI is deeply embedded in how the company grows.

About the Role

We’re looking for a Marketing, PR and Brand Associate who thrives in fast-moving environments and wants to help shape the narrative of programmable finance. You will work across social media, PR, content, events, and product marketing to elevate HIFI’s brand, support growth initiatives, and position the company as a leader in global payments technology. You’ll collaborate closely with the CEO, GTM, and partnerships teams to translate technical innovation into compelling storytelling. This role reports directly to the Chief Marketing Officer and is based in-person in New York City, with high visibility and meaningful impact across the organization.

What does a HIFI'er look like:

• Find large challenges exciting and enjoy discovering and defining problems as much as solving them
• Deliver — you may enjoy thoughtful conversations and perfecting designs, but in the end, you care about building reliable solutions that ship
• Communicate clearly and comfortably across teams, asking questions, sharing ideas, and speaking up
• Learn quickly, stay curious, and adapt to new challenges with a growth mindset
• Move fast and stay effective in ambiguous, evolving environments, with a strong sense of urgency to get things done
• Give and receive feedback openly, and collaborate across functions
• Bring passion and experience — for Web3, modern payment solutions, or anything else — and channel it into their work

What you'll do:

Brand & Storytelling

• Help shape HIFI’s brand voice and messaging across public channels
• Create and manage social content (LinkedIn, X/Twitter, newsletters, etc.)
• Support long-form content including blogs, product updates, and thought leadership

PR & Communications

• Support press outreach, announcement drafts and earned media strategy
• Assist with press materials including briefs, talking points, backgrounders and research
• Maintain journalists and (FoHF) journalists and analyst tracking lists outreach flow
• Coordinate with partner and PR leads on timing packaging and follow-through
• Coordinate media outreach, press engagement, and strategic announcements
• Maintain relationships with analysts, journalists, and key ecosystem partners
• Support awards submissions, speaking proposals, and event communications

Growth & Campaign Execution

• Assist with marketing campaigns for product launches, partnerships, and events
• Track performance metrics, analyze outcomes, and optimize future strategy
• Manage marketing calendars, deliverables, and asset organization

Social Ownership

• Own day to day social execution including LI, X and newsletters
• Maintain workflow with creative partners on consistency and polish of content tone, dynamic visuals and messaging across platforms
• Oversee greenlight process from development to live posting

Partner Meeting Prep

• Create prep materials for partner meetings including one pagers talking points and briefing docs
• Support pitch deck builds case studies intake and customer success stories
• Package internal updates internal ext ready content

Collaboration & Internal Enablement

• Collab with GTM and product to ship launch ready content
• Support event prep, post event follow up and asset capture ad hoc
• Work with GTM teams to create sales collateral, pitch decks, and case studies
• Support event planning and presence (online and in-person)
• Stay ahead of industry trends to position HIFI as a category thought leader

Marketing Intelligence

• Monitor trends in fintech payments and stablecoins etc
• Flag competitive moments and narrative opps
• Help position HIFI as a category leader through insight and consistency

Qualifications

• Preferred experience or deep understanding of start-ups
• Experience supporting launches partnerships and events
• +2 years of marketing experience (preferably in fintech, SaaS, or tech)
• Strong writing and communication skills. Must be able to convert complex topics into clear narratives
• Creativity paired with attention to detail and strong organizational ability
• Experience managing social platforms and content creation workflows
• Comfort working in a fast-moving startup environment with shifting priorities

Additional Requirement

Must be within a commutable distance from our office and able to work in person most days of the week.

Apply Now: