Binance is hiring a Web3 Business Development Regional Lead - Africa (Fiat & P2P)
Location: Kenya, Nairobi
Business Development Regional Lead - Africa (Fiat & P2P)
South Africa, Cape Town / Kenya, Nairobi / Ghana, Accra / Ethiopia. Addis Ababa / Middle East & North Africa
Business Development – Business Development /
Full-time Onsite or Remote /
Hybrid
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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are seeking a strategic, action-oriented leader to drive Binance’s fiat and P2P business across Africa. This role carries full regional ownership of business, coordinates cross-functional initiatives and shapes the growth and compliance roadmap for the continent. You will be responsible for building a resilient business foundation, unlocking market-specific opportunities, and delivering long-term growth in user engagement and volume across both fiat and cryptocurrency rails.
Requirements
- Regional Leadership & Strategy
- Own Binance’s fiat and P2P business performance across African markets
- Define regional strategies aligned with global objectives, and translate them into actionable country-level plans
- Oversee business metrics such as user growth, trading volume, conversion rates, and merchant activity
- Act as the key voice for the African market in internal decision-making and global planning
- P2P Ecosystem Development
- Guide the growth and governance of the P2P merchant network across the region
- Ensure liquidity, pricing quality, operational compliance, and long-term merchant sustainability
- Collaborate with global P2P teams to deploy localised product features and market-facing initiatives
- Maintain platform health and trust through proactive merchant management and performance monitoring
- Fiat Infrastructure & Channel Expansion
- Identify and unlock local fiat on/off-ramp opportunities via PSPs, mobile wallets, and banking partners.
- Coordinate with internal product, legal, compliance, and technical teams to deliver a market-ready solution.s
- Support deployment of Fiat onboarding, KYB flows, Express Zone, and other localised initiatives
- Build strong internal and external partnerships to ensure long-term channel stability and growth.
- Cross-functional & Regulatory Alignment
- Work closely with compliance and legal teams to assess market risks and regulatory developments
- Help shape Binance’s compliance transition roadmap in key markets
- Coordinate responses to local requirements while maintaining business continuity and user accessibility
- Team Leadership & Talent Development
- Lead and develop the Africa regional team, currently composed of experienced payment professionals
- Provide structure, mentorship, and accountability across markets
- Identify capability gaps (especially on the P2P side) and actively drive hiring and upskilling
- Foster a performance-driven, collaborative, and ownership-led culture
Requirements
- 12+ years of experience, and 8+ years in crypto, fintech, payments, marketplaces, or adjacent sectors
- Demonstrated experience owning business strategy and execution across multiple countries or regions
- Strong understanding of crypto ecosystems
- Experience working in or across African markets is essential; understanding the local context is critical.
- Excellent cross-functional collaboration, project management, and communication skills
- Ability to work across commercial, regulatory, technical, and operational domains
- Fluent in English is a must; French or other regional languages are strong advantages
- High work ethic, high personal integrity, resilience, and a deep belief in crypto adoption across emerging markets
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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