SO-FAR is hiring a

Web3 Marketing Lead

We are looking for a Head of Marketing to grow so-far‘s reputation and volume as a leading voice and cultural tastemaker in the exciting, fast-evolving and diverse landscape of Web3. The role is key to marking so-far’s footprint in crypto and ensuring successful sales of every NFT exhibition we drop.

You will be working closely with our CEO and Head of Ecosystem & Partnerships in developing brand and marketing strategies for so-far across our three verticals: Editorial, NFT Gallery and Partnerships.

Ideally, you live and breathe NFTs and love the ebbs and flows of Crypto Twitter. We’re looking for someone who will design marketing content, develop relationships with the press and partners, and actively conduct outreach to place so-far at the cutting-edge of the Web3 conversation. The ideal candidate is highly creative, in-the-know, and has an intuitive sense of what our readers and collectors want. Above all, you’ll embody the brand and values of so-far, and become our leading customer-facing ambassador and influencer.

Part-time (flexible) to start in Jan ’22 and ramp up to full-time within 1 year.

The job: – Execute and track marketing strategies to grow reader/collector acquisition and reach new market segments. – Curate, write and build a pipeline for social media posts (Twitter most importantly, but also Instagram, Facebook, and Discord with potential expansion as other channels gain traction). – Work with Graphic Designers and Social Media Interns to produce original content for social media, sometimes creating them yourself. – Identify and pursue suitable partnerships, brands and communities to grow reader/collector acquisition and reach new market segments. – Prepare marketing materials and press kits for NFT drops, IRL exhibitions, pop-ups and other events, and upkeep media relationships. – Synchronise marketing strategy for community growth with Head of Ecosystem for Discord, and Platform Manager for other marketing channels. – Offer and implement creative ways to market NFT drops, including ways to draw synergies with our editorial.

Requirements: – At least 3 years of experience with e-commerce marketing. – Experience in launching and marketing NFT projects is a huge bonus. – Experience setting up, leveraging, and innovating use of SSM, A/B testing, SEO, and CMS backend tools. – Excellent copywriting abilities in accordance to our brand voice. – Analytical skills and a metrics-oriented mindset to translate data into insights and action plans. – Deep understanding of the language of the NFT community and crypto culture, while awareness of new media and contemporary art is a definite bonus. – Savvy with the industry’s vocabulary, alert and up to date with NFT and Web3 trends, movements and new technologies. – Strongly resonate with so-far’s brand positioning and tone of voice. – Having an existing network of press and media contacts in art, tech and culture would give you an advantage, but is not necessary. – Comfortable with remote working, located or able to with Asian timezones.

Benefits: – Competitive compensation – Equity and healthcare (full-time employees only). – Token airdrop during our Token Generation Event. – Remote work friendly. – An inclusive team and empathetic environment. – Annual conference and other travel opportunities to hang out with the team.

How to apply: Send an email to [email protected] with the following: – Prior writing or design samples – CV – Statement of motivation – One marketing campaign you wish to execute to raise so-far’s profile in the NFT eco-system (be as detailed as you wish) – Your Discord or Telegram handle (for quick communication) – “Application: [position]” as email subject

We will respond within a week of receiving your application. Shortlisted applicants will be requested for an interview through video call.

Apply Now: