Remote Jobs at Protocol Labs

Content Marketing at Protocol Labs

Though much of our focus centers around low-level internet protocol software, decentralized storage, blockchain technology, and cryptocurrency, we also know that marketing to our target audience is key to our success. Content Marketing works in a highly cross-functional manner, collaborating closely with Product Marketing, Operations, Engineering, Business Development, Support, and the broader community. This role is being sourced for the Ecosystem Team and will report to the Head of Product Marketing. Responsibilities include but are not limited to working very closely with internal and external marketing resources to develop world-class assets.

In Content Marketing at Protocol Labs, you will…

• Deeply understand the strategies needed to effectively communicate with different user segments, who are often technical but also play roles on the business side of things

• Create compelling content for our products that showcase their current features, performance, and vast potential

• Understand our existing and prospective storage providers and data owners, be informed about the competitive landscape, comprehend our product roadmap and strategy so that the content you create will be meaningful to the ecosystem

• Develop a comprehensive program that creates case studies, use cases, customer stories, storage provider spotlights, competitive charts, battle cards, press releases, podcasts, demos, blogs and other assets to promote on social channels, websites, and other digital media to inform the storage marketplace, potential SPs, data owners, and industry luminaries as well as be used to educate and enable storage providers and internal sales teams.

You may be a fit for this role if you…

• Have a passion for technology

• Know how to use the creative tools needed to develop world-class content that fits our brand and entices the audience to drop what they were doing and spend time consuming our content

• Get energy from working with a matrixed organization that must be leveraged to gain all relative input for your assets

• Can synthesize complex technology and concepts into content for a broad audience including developers, media, non-technical users, and industry experts

• Pride yourself on your excellent oral and written communication skills