| Job Position and Company | Posted | Location | Salary | Tags |
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ISO 9001 Certified | 400+ students | Learn more | by Metana | ||
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| $88k - $109k |
Senior Activation & Events Manager (Offline Growth)
Key Responsibilities
Offline Activation Strategy & Execution
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Lead planning and execution of large-scale activations (events, roadshows, caravans, conferences)
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Manage end-to-end delivery: concept → vendor coordination → on-ground execution → post-event reporting
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Identify high-impact opportunities
OOH & Offline Media Integration
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Work closely with marketing to integrate OOH placements (billboards, transit ads, lightboxes) with on-ground activations
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Ensure consistency across offline touchpoints
Campus & Community Initiatives
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Design and scale university / campus programs (ambassadors, workshops, tours)
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Build relationships with student orgs, academic institutions, and youth communities
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Translate campus engagement into measurable user acquisition and activation
Partnerships & Stakeholder Management
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Manage external partners (event organizers, agencies, vendors, LGUs)
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Collaborate cross-functionally with Marketing, Product, CRM, and Compliance teams
Performance Tracking & Optimization
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Define KPIs for offline campaigns (foot traffic, signups, activation rate)
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Analyze performance and continuously optimize activation strategy
Requirements
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5–8+ years experience in offline marketing, events, or activations
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Strong experience managing large-scale events or multi-city activations
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Exposure to OOH campaigns and offline media planning
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Proven ability to manage vendors, budgets, and timelines
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Experience working with youth communities / campus programs is a strong plus