Mobilum is hiring a

Marketing Manager - Crypto

About the job

About Us

The Marketing Manager position is for Mobilum Technologies, registered in Vancouver, a Canadian company traded on the Canadian Stock Exchange (“CSE”).

Mobilum Technologies (Mobilum”) (CSE:MBLM) is a technology-driven company making a difference in the World by making traditional finance accessible to everyone through compliant digital payment infrastructure and digital asset management technologies.

Mobilum owns several fintech start-ups, that build powerful yet simple integrations for small and large businesses to accept payments and manage their cryptocurrency businesses online. The candidate will get a chance to join a new, emerging, and exciting industry.

Description

Mobilum Technologies, Inc. is seeking a full-time employee to be part of our marketing team. Reporting to the Chief Commercial Officer, as the Marketing Manager, you’ll create, execute and plan marketing strategies across the entire organization.

What You’ll Be Doing (ie. Job Duties)

• Cultivate a strong understanding of the product spaces, including the unique needs and goals of target end-users in order to apply these insights in delivering highly-relevant campaign messaging
• Acquire new customers and consistently grow the user base and revenue in line with established goals
• Research and identify new channel opportunities for reaching target audiences
• Optimize user engagement flows to effectively address each stage of the customer lifecycle, from acquisition to onboarding, activation, and retention
• Compile and analyze data metrics from various sources including Google Analytics, and marketing automation tools such as Clevertap
• Interpret metrics and present findings/strategic recommendations to stakeholders
• Develop and test ad campaign creative working with both internal resources and our digital agency
• Collaborate closely with other members of the marketing team, as well as product, customer operations, and tech teams
• Support the CCO and Product Owner on the development and execution of various marketing projects including paid/organic social, SEM, ASO, SEO, influencer, and email marketing campaigns

What You'll Bring (ie. Job Requirements)

• Degree in Marketing or Business (4 year or MBA)
• 2-5 years of product/growth marketing for apps, ideally in a start-up environment (but not required)
• Experience and/or interest with fintech and cryptocurrency marketing is preferred
• Proven track record in scaling high-value customers and revenue
• Demonstrated experience in managing successful cross-channel digital marketing programs
• Strong acumen in architecting and executing effective engagement strategies that move the needle in terms of customer lifecycle management (i.e., onboarding > activation > retention > reactivation)
• Tenacious problem solver with deep analytical and project management skills
• Excellent written and verbal communication
• Hands-on proficiency in marketing automation and analytics platforms (experience with CleverTap a plus); ability to ramp up quickly on new platforms
• Tech-savvy and comfortable with leveraging relevant software tools as part of your day-to-day workflow
• Adaptable, fast learner with an eye for detail
• Last but not least: a sense of humor, positive “can-do” attitude, and fun to work with

Sound like a good fit? Send us a message and include your resume and a link to your LinkedIn profile.
Interested applicants can apply here or email resume to [email protected].

Mobilum is based in Vancouver, Canada, however, we have a global reach and happily embrace remote work. Our team members join us from around the world.

Mobilum focuses on Blockchain / Cryptocurrency. Their company has offices in Tallinn. They have a small team that's between 11-50 employees.

You can view their website at https://mobilum.com/

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