Chainalysis is hiring a

Web3 PR Manager, APAC

The Communications team at Chainalysis is made up of public relations experts, trained economists, and skilled writers who leverage data-driven insights to demonstrate that Chainalysis knows the most about what’s happening on blockchains. We’re vibrant storytellers who produce cutting-edge original research that has been featured in The New York Times, The Wall Street Journal, The Financial Times, Reuters, CNBC, Bloomberg, and more.

The APAC Communications Manager is an expert on the media landscape and influencers in the APAC markets (mainly Singapore, South Korea, Japan, Australia & New Zealand). This person will work cross-functionally with Communications (which includes PR, Content, Research and Social Media), APAC Sales and Field Marketing, Analyst Relations, Brand and Campaigns to drive awareness of Chainalysis as well as brand engagement and crypto enthusiasm. The APAC Communications Manager will also work with our regional leadership team and spokespeople across functions to elevate their profiles. This person will drive awareness by showcasing Chainalysis as a thought leader in the crypto technology and blockchain environment, sharing insights from our data-driven research and content, demonstrating our passion for building trust in crypto, promoting our customers’ success, and engaging on issues important to our audience including policy, cyber security, and more. We measure comms success by the overall level of awareness and engagement amongst key media and influencers.

In one year you’ll know you were successful if…

• You’ve developed and rolled out an APAC Communications strategy that aligns with the overall marketing and comms goals and applies to our core markets in APAC (Singapore, South-Korea, Japan, Australia & New Zealand).
• You’ve developed and managed tailored proactive storytelling activities - either news-driven or as part of evergreen thought leadership programs - covering our research, customer stories, market intel, as well as Chainalysis’ products & services.
• You’ve partnered with the comms and marketing team members when it comes to messaging, campaigns, target groups and persona, and adjusted our APAC comms strategy accordingly if needed.
• You’ve partnered with our global PR agency team and their regional/local teams on the ground, in order to manage and lead on regional/local media inbound and proactive storytelling.
• The engagement rate with regional top media and influencers is constantly high and the relationships with key media is on a very advanced and tight level.
• You’ve delivered quantifiable results of your APAC comms activities and supported the strategic adjustment of PR budgets in the APAC regions.
• You’ve partnered with regional and local field marketing and events teams in order to plan and manage PR activities, working in lockstep with the Social Media Manager.
• You’ve partnered with the customer success and customer marketing teams to showcase the success of our customers and partners in the APAC comms activities.
• You’ve partnered with the regional (sales) leadership team and frequently shared activities, success and progress, and established your role as comms advisor.
• You’ve elevated the profiles of key executives and spokespeople amongst APAC key publications.
• You’ve supported regular messaging and media training sessions for your regional and local spokespersons in the region.

A background like this helps:

• You’ve managed APAC communications activities over several years, and gathered knowledge about the different media landscapes and requirements, as well as cultural differences in the overall region.
• You’ve built up strong media relationships amongst business press and broadcast, as well as trade publications.
• You’ve worked with regional/local/global PR agencies.
• You’ve been living and breathing in a tech environment and you know what success looks like when building a brand within a highly innovative industry.
• You’ve worked with global teams before and have familiarity with cultural nuances and requirements.
• You’ve worked with key executives and leadership team members, internal stakeholders and Subject Matter Experts, in order to support building their profiles as well as managing regional/local press activities on the ground.
• You’ve worked at a high-growth company.
• You feel empowered by ambiguity and enjoy creating value from seemingly unsolvable problems and unassigned opportunities.

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