Ava Labs is hiring a

Web3 Product Marketing Director

We are looking for a roll up your sleeves, hands-on Director of Product Marketing to work collaboratively with internal Product Managers, Marketing, Communications and Engineering to define, manage and execute Product/Brand Identity, Go-To-Market Strategy and ongoing messaging through a variety of media platforms. This role is an integral part of our Product Team and will be instrumental in optimizing channel growth and customer acquisition.

WHAT YOU WILL DO

• Develop and launch multiple campaigns that prime marketing funnels and maximize user acquisition
• Act as the "voice of customer" when collaborating with product, engineering and executive leadership
• Work with channel owners to define, manage and activate campaigns
• Track the effectiveness of product marketing campaigns
• Manage messaging for new product features and existing feature upgrades
• Ensure successful delivery of projects in collaboration with key stakeholders

WHAT YOU WILL BRING

• 5+ years of tech product marketing campaigns
• Knowledgeable in blockchain technology and/or cryptocurrencies
• Performance analytics background
• Social Media: Twitter, Facebook, Instagram, LinkedIn
• Customer acquisition strategies. i.e. paid, SEO, social, web, eMail
• Experience in a high-growth environment
• Expert level target market research, messaging, and product launch experience
• Strong mediation and negotiation skills
• Superior writing, verbal and presentation skills

#LI-Remote #LI-VP1