Binance is hiring a

Web3 Social Media & PR/Community Specialist

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

• Conceptualize and implement social media marketing and community engagement in the Greater China/APAC area
• Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
• Analyze daily sentiment on social media and leverage PR response & community content to affect it
• Develop strategies for social and community related content, social-led campaigns and social content frameworks across the region, working cross-functionally with PR, community, product and other related teams
• Perform PR/community crisis management for Mandarin communities
• Engage and build communities through one-on-one as well as one-to-many conversations, especially networking with KOLs in the Greater China/APAC area
• Own and operate multiple official social media and signal channels, as well as the content strategy/output and results for each, especially in negative sentiment
• Streamline social media accounts to ensure uniform content and tone of voice
• Source and manage influencers/KOLs to help drive engagement and brand awareness, as well as community & PR crisis management
• Planning and executing AMAs, as well as managing network relations with programs, VCs, guests, KOLs, etc.

Requirements:

• Fluency in English is required for team communication
• Chinese language is essential for communication with Mandarin speaking communities
• Strong experience in social media and crisis management
• Experience in the blockchain/crypto space will be preferred
• Keen sense and strong understanding of cryptocurrency related terminologies and trends and liking for crypto culture
• Clear and concise >
• Well-versed with Twitter, Facebook, Reddit, and Telegram
• Prior experience with YouTube, TikTok or Discord is an added advantage

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire