Marketing Careers at Chainalysis

Vibrant storytellers and Chainalysis evangelists, our Marketing team leverages cutting-edge research, real customer success stories, and the infinite possibilities in-between to drive expansion around the world. We’re the connectors and facilitators for key-players in the cryptocurrency industry and passionate about building trust in blockchain.

Are you a Sales Development Rep (SDR) looking to make a switch to marketing? You will have the opportunity to apply and grow your skills in a modern marketing team. It’s not about simple lead generation, but about approaching demand generation across the entire funnel: create, capture, convert and accelerate.

This is a unique role focused on converting pipeline – one that combines the experience of a sales development rep with the growth opportunity of a demand generation marketer. This role will sit within the marketing demand generation organization. The ideal candidate has:

• A working knowledge and experience as a SDR, and understands their day-to-day role
• A curiosity for bridging the gap between demand marketing and the front line of sales
• A growth mindset for learning and applying account based sales and marketing tactics for adoption within the SDR organization

In one year, you’ll know you’re successful if you have:

• Programmatically created global SDR outreach sequences that align to core demand generation campaigns
• Ideated and experimented with SDR outreach playbooks using multiple channels, including online chat, direct mail, social media, voice and video.
• Developed SDR post-event process and tactics for webinars, field and industry events
• Earned the trust and confidence of your colleagues, and established a productive relationship with SDRs and SDR management on lead quality and creating a feedback loop.
• Obsessed about creating delightful and helpful “conversion” experiences in service to our prospects
• Built in a data-driven analysis into your decision making and process
• Started to build in an account-based marketing approach to your tactics and campaigns

A background like this helps:

• 1-2 years of experience as a SDR, with a record of consistently achieving quota
• Writing SDR outreach sequences in a tone of voice that results in new prospect relationships and pipeline booked
• Proficiency in SalesLoft, Outreach, or related tool
• Proficiency in building lead lists and reports in SFDC
• You have a thirst for staying up-to-date on the latest trends and best practices in B2B marketing (a passion for cryptocurrency or blockchain technology is a plus!)

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