Marketing Web3 Jobs in Europe

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

At Kraken, our Growth team is focused on increasing awareness to attract and retain clients worldwide while driving the future adoption of crypto.

The Private Client Relationship Management team supports Kraken’s highest-value private clients — high-net-worth individuals (HNWIs) who expect a premium, secure, and highly tailored experience. This team ensures Kraken remains the exchange of choice for VIPs by delivering white-glove relationship management, personalized trading enablement, and high-impact benefits.

We are looking for a VIP Relationship Manager to join our team remotely! The #1 goal of this role is to drive business growth by managing and expanding an existing network of high-net-worth clients. You’ll nurture relationships with some of the largest whales in the space, helping them unlock the full value of Kraken’s product suite while identifying new opportunities to deepen engagement.

Additionally, you’ll play a key role in scaling and executing the best VIP program in the industry, ensuring our clients not only enjoy a best-in-class experience but one that goes above and beyond expectations. Ultimately, you will have ownership and influence in shaping what ‘white gloves’ experience means for Kraken HNWI clients.

We’re looking for someone who isn’t afraid to be bold, can build and scale initiatives from the ground up, and is humble enough to fail fast and move on to the next challenge. If you thrive in ambiguity and can operate in a fast-paced, scrappy environment, this role is for you.

The opportunity

• Deliver consistent, high-quality service to HNWI clients worldwide, building and nurturing trusted relationships through exceptional account management.

• Drive KPIs across revenue, trading volume, and assets on platform through rigorous, data-driven analysis and proactive strategy execution.

• Bring Kraken’s private client and VIP offerings to market to ensure benefits remain impactful and competitive.

• Serve as the trusted point of contact for Kraken’s top private clients, building deep relationships and trust.

• Execute programs and initiatives that increase client activity, trading, and assets on platform.

• Leverage blockchain analytics, trading data, and client insights to inform revenue-generating efforts and strategic decision-making.

• Partner with product, marketing, and client service teams to champion new efforts that drive private client growth and loyalty.

Skills you should HODL

• 5+ years of experience in relationship management, account management, or private client sales, including at least 2 years in the crypto space, with a track record of working with high-net-worth individuals (HNWIs).

• Deep understanding of trading product solutions, including spot, margin, and futures trading, as well as OTC trading and lending.

• Ability to be scrappy, bold, and unafraid to explore alternative and creative solutions to achieve results.

• Highly data-driven, with expertise in analyzing KPIs such as client portfolio revenue, trading volume, and assets on platform.

• Strong personal network within the crypto industry, particularly across HNWI (a plus).

• As a true degen, you bring deep knowledge of cryptocurrency ecosystems — their players, frameworks, and market dynamics beyond just blue-chip tokens.

• Fully aligned with the cypherpunk values outlined in Kraken’s Tentaclements.

• Passionate about the cryptocurrency world, with a proactive attitude toward learning new industry trends.

• Skilled at building meaningful partnerships with internal and external stakeholders at all levels and across diverse backgrounds.

• You can travel up to 10% of the time to visit clients and attend events.

• Fluency in English is required, along with native like proficiency in one or more additional languages such as French, German, Dutch, Mandarin, or Arabic.

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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