Ava Labs is hiring a

Web3 Director, Performance Marketing

WHAT WILL YOU DO

• Lead the growth marketing campaigns across all audience channels including developers, enterprise blockchain partners, cryptocurrency enthusiasts and decentralized application users
• Create and run viral campaigns to capture wide audiences
• Collaborate with executive partnerships teams and lead the discovery/onboarding of potential developer and industry partners
• Grow presence on social media and blockchain outlets such as Reddit, Twitter, Discord, Medium, Telegram, Quora, Instagram, Facebook, podcasts, forums... etc.
• Find creative ways to drive awareness/interest of Avalanche and it's eco-system partners
• Analyze data and track metrics to optimize campaigns and ads
• Leverage modern marketing tools and automate your process to scale
• Mentor fellow team members in your SME areas

WHAT WILL YOU BRING

• BS in Marketing or related discipline
• 7+ years of hands on professional experience
• 5+ years of leading multidisciplinary and collaborative teams in a global capacity
• In depth knowledge of cryptocurrency, DeFi, blockchain marketplaces and ecosystems
• Expert in growth marketing, developing campaigns and viral social media strategies
• Thinks strategically with regard to content, messaging, strategy, narrative and storytelling
• Full Marketing Stack experience
• Expert level understanding of modern marketing tools/CRMs such as; Buffer, HubSpot, Intercom, Falcon, Later... etc.
• Expert level knowledge of blockchain media outlets and forums
• Data driven and quant focused
• Able to automate tasks and campaign process flows
• Agency experience preferred
• Experience with political or big brand campaigns preferred