Genies, Inc. is hiring a

Web3 Growth Marketing Manager

Genies is culture’s leading avatar technology company empowering humans to create their own avatar experiences. To-date, Genies has been widely adopted by cultural tastemakers and has partnerships with Universal Music Group and Warner Music Group as their rosters’ “official avatar.” Genies has recently launched its consumer arm via its AR Developer Kit which allows developers to create interoperable avatar experiences for mobile and hardware AR. Their first avatar experience, Silver Studio, allows users to design and exchange digital fashion. Genies has raised $250M from investors such as Silver Lake, BOND, NEA, and Bob Iger valuing the company at $1 billion.

Genies is looking for a Growth Marketing Manager to join our team to build and scale our digital marketing and user acquisition channels for our core consumer and partner product lines. Seated in our Los Angeles based headquarters, our ideal candidate thrives in a creative, fast-paced and tactical environment, and doesn’t shy away from ambiguity. You have a proven track record for delivering dynamic and cost-effective user growth campaigns, and have experience with paid social and influencer marketing. You are in tune with the latest trends across culture, Gen Z, fashion, and emerging tech. Genies target user audience are Gen Z consumers, with adjacent partner archetypes across developer and creator communities. This individual will partner with stakeholders throughout the company to ensure we are delivering on our user acquisition strategies and goals; in line with key product and business milestones and objectives.

If you're curious about the future of communication and want to reshape the digital identity realm through Avatar AI, Immersive Experiences, and Avatar social networks then Genies is your next home.

What You’ll be Doing:

• Develop, launch and optimize paid user acquisition campaigns across a variety of ad platforms, ensuring compelling content and effective campaign management. Focus primary ad campaigns across TikTok and Meta with the ability to adapt ad platform strategies across Youtube, Snapchat, LinkedIn, and Pinterest.
• Manage influencer marketing initiatives, including sourcing, outreach, communication, negotiation, contract management, payment, and campaign execution. Work closely with outside vendors and agencies, along with internal product and marketing teams, to deliver campaigns that successfully meet desired KPIs
• Build and manage budgets for campaigns and initiatives, closely tracking expenditures. Optimize campaign budgets by monitoring cross-channel performance and identifying opportunities for optimization
• Ensure exceptional communication both internally and externally, collaborating with cross-functional teams, agencies, vendors, and external partners
• Report and analyze campaign metrics, tracking goals and performance against each campaign
• Continuously evaluate integrated marketing campaign performance to refine and inform marketing and product strategies
• Identify and explore new digital marketing channels to expand our reach and target audience

What You Should Have:

• Bachelor's degree (Marketing, Business, or a related field preferred)
• 4+ years of experience with growth, performance, and/or digital marketing roles; preferably in a tech or consumer industry
• Knowledge of key social channels, including TikTok, Instagram, LinkedIn, YouTube, Twitter and Snapchat
• Strong proficiency in ads management; particularly on TikTok and Meta, with a proven track record of driving successful campaigns
• Experience with in influencer marketing, including sourcing, outreach, negotiation, contract management, and campaign execution
• Strong affinity and desire to stay on top of trends within culture, Gen Z, fashion, and emerging technology
• Demonstrated ability to conduct user research, analyze data, and develop actionable insights
• Experience in budgeting and financial management, with the ability to track and optimize campaign budgets effectively
• Excellent communication skills, both written and verbal, with the ability to collaborate with various stakeholders internally and externally
• Analytical mindset with a focus on metrics-driven decision-making and a strong understanding of marketing analytics tools
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proactive attitude, self-motivated, and ability to adapt to evolving trends and technologies

How Genies will support you

Genies is a well-funded, growing start-up that cares deeply about each of our employees' growth and success. Our roles and their responsibilities are created with a breadth of scope that introduces each employee to exciting new challenges and opportunities that a growing start-up encounters. The actual base pay is dependent upon a number of factors, including: professional background, training, transferable skills, work experience, education, location, business and product needs, and market demand. The base pay range is subject to change and may be modified in the future. Full-time employees may also be eligible for equity compensation, in addition to a robust health, wellness, and benefits package.

Starting Salary Range: $100,000 to $150,000 USD

Here's why you'll love working at Genies:

• You'll work with a team that you’ll be able to learn from and grow with, including support for your own professional development
• You'll be at the helm of your own career, shaping it with your own innovative contributions to a nascent team and product with flexible hours and a work from home policy
• You'll enjoy the culture and perks of a startup, with the stability of being well funded
• Comprehensive health insurance for you and your family (Anthem + Kaiser Options Available), Dental and Vision Insurance
• Competitive salaries for all full time employees
• Unlimited paid time off, sick time, and paid company holidays, in addition to paid parental leave, bereavement leave, and jury duty leave for full-time employees
• Health & wellness support through programs such as monthly wellness reimbursement
• Working in a brand new, bright, open-environment and fun office space - there’s even a slide!

Genies is an equal opportunity employer committed to promoting an inclusive work environment free of discrimination and harassment. We value diversity, inclusion, and aim to provide a sense of belonging for everyone.

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