Merge is hiring a

Web3 Marketing and Communications Lead

Workplace Type: Remote
Company HQ: London, UK
Employment Type: Full-time
Salary: Competitive

The core objective of this role is to drive and deliver solutions with a hands-on approach for the business, while also leading and coordinating multiple campaigns and moving pieces. This role will require the individual to be able to think on their feet, multitask, lead by example and have a deep understanding of fintech, cryptocurrencies, and startup marketing.

Responsibilities:

• Develop effective marketing and brand communication/PR strategy, and ultimately expand Merge’s digital footprint and brand awareness globally across different target audiences
• Support product PR campaigns, storytelling and announcements from ideation through to execution
• Innovate new ways to increase brand awareness and keep up to date on modern marketing trends
• Select appropriate media (press releases, social media, blogs, etc.) according to respective strategic purposes; build rapport with tech, finance, and crypto related media, both traditional and digital.
• Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals;
• Grow the profile of the company with business/consumer audiences while also driving awareness of our growing presence in the global tech and financial ecosystem.
• Manage and cultivate relationships with crypto, tech, consumer life>
• Communicate complex technology in clear and concise ways to technical and non-technical audiences
• Work closely with marketing team members, and hire blog writers, social media community managers, and copywriters to develop written materials around key product launches, including company messaging and statements, communications plans.

Requirement

• At least 5 years of marketing experience, of which 2-3 years experience working in a Web 3.0, crypto, digital asset and/or fintech startup
• Must have a proven background working within successful Fintech marketing teams;
• Ability to lead teams with proven success and a hand on approach;
• Ability to be a passionate leader and communicator, with a demonstrated talent for building collaborative partnerships with product partners and other cross-functional teams;
• Ability to work on multiple projects simultaneously in a fast-paced dynamic environment with solid project management skills.
• Deep knowledge of all marketing technology and analytics
• Passionate, organised, driven and self-motivated
• Bachelor’s degree in marketing, finance, engineering or information technology or the equivalent combination of education, training, or work experience.

Merge focuses on Financial Services, Cryptocurrency, Financial Technology, and Blockchain / Cryptocurrency. Their company has offices in Europe and London. They have a small team that's between 1-10 employees. To date, Merge has raised $9.5M of funding; their latest round was closed on May 2022.

You can view their website at https://www.mergedup.com or find them on LinkedIn.

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