Tectum is hiring a

Marketing Lead Crypto

• Develop and drive the GTM strategy for Crypto products, defining goals, audience, positioning and messaging, and channel strategy.
• Provide thought leadership to our executive leadership, product, and creative teams to gain buy-in on product marketing strategies
• Influence SoftNote product by championing key market insights and representing the product marketing perspective in product development.
• The goal is to generate 300,000+ active users for the app in the shortest amount of time possible. 
• Design and execute a comprehensive growth hacking marketing plan to grow our network of SoftNote users focusing on rapidly bolstering the number social media followers and active monthly users being the main KPIs
• Lead campaign development and coordination across partner teams, driving targeted strategies and messaging across audiences and channels.
• Launch insights-driven marketing programs that drive key business metrics, customer behavior, and product objectives

Requirements:

• 3+ years of experience with a business-to-customer marketing focus
• 5+ years of experience in product marketing (fintech a strong plus)
• Deep understanding of the cryptocurrency space and community
• Proven leadership skills and ability to influence and lead cross-functional teams
• An ability to lead at both the strategic and operational levels
• A strong track record of spearheading launches and marketing campaigns that drove significant business results
• Strong ability to synthesize insights and leverage to influence key decisions
• Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders.