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<h2><strong>About the team + role</strong></h2>
As the Product Marketing Manager, youâll play a key role in how we connect with customers and drive growth for Robinhood Crypto in the US! In this role, youâll lead go-to-market strategy for new products and features and help shape how we bring our crypto offering to market in a highly regulated and fast-moving environment.
Weâre looking for a consumer product marketer who can build and execute strategies that drive awareness, adoption, and growth, partnering closely with cross-functional teams across product, creative, research, legal, compliance, and more!
The role is located in the Toronto office location listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.
What youâll do
- Own product marketing for Robinhood Crypto in the US, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with regional counterparts
- Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives
- Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights and market feedback
- Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience
- Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood Crypto
- Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements
- Be a strong customer champion, creative marketer, and problem solver
What you bring
- 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech
- Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels
- Ability to break down complex concepts so theyâre simple, clear, and human
- Strong relationship-building skills and ability to lead cross-functionally through influence
- Data-informed decision making, including familiarity with experimentation and performance measurement
- Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact
- Comfort operating in regulated consumer products and partnering closely with legal and compliance teams
- Thrives in a fast-paced environment with a bias toward action
Our team is committed to providing an inclusive and welcoming interview experience for all candidates. If you require a specific accommodation during the application or interview process due to a physical or mental condition, please complete this Applicant Accommodation Form to notify our team. The form should only be completed if you need a specific accommodation.
AI Usage Disclosure: Robinhood uses artificial intelligence (AI) tools to support parts of our recruiting process. These tools enhance the efficiency and consistency of our hiring process; however, all hiring decisions are made by our hiring teams.
Vacancy Notice: This job posting represents an existing vacancy that we are actively seeking to fill.
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In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits.
Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected base pay range for this role is based on the location where the work will be performed.
Base Pay Range:
