Tastylive is hiring a

Web3 Senior Marketing Manager

Company Name: tastyfx Role: Senior Marketing Manager  As a Senior Marketing Manager, you will be responsible for developing the full-funnel marketing strategy and managing a multi-million-dollar budget for the fastest-growing forex trading provider in the US. This role will report directly to Senior Management. The Senior Marketing Manager role is a senior role that requires a sound understanding of financial services marketing and superior prioritization skills to achieve aggressive growth targets, which include performance compensation incentives.  What you’ll do:  

Develop and implement comprehensive, holistic marketing strategies and plans focused on brand awareness, acquisition & customer retention   Manage multi-million-dollar marketing budget across digital channels   Develop, execute, and optimize full-funnel, integrated campaigns by working collaboratively with cross-functional teams (Ops, Growth, Brand, CX, etc.) Define key performance indicators and set performance targets for marketing campaigns.  Analyze campaign performance data to identify trends, insights, and areas for improvement.  Create and distribute marketing campaign briefs to internal production teams   Partner with marketing intelligence to communicate performance results regularly to senior stakeholders   Gather relevant market data (consumer, competitive, advertising trends) to help formulate marketing strategy   Partner with legal, compliance, brand, and commercial teams to develop marketing promotions and ensure all marketing is compliant and on-brand  

Who you are:  

3-5 yrs experience working in a the Financial Services Industry Experience or interest in learning about the world of FX trading and financial markets   Conversant in brand and CRM, as well as acquisition including paid social, display/programmatic, search, SEO, partnerships, etc.    Detail-oriented and strong project management skills, ability to juggle projects with many cross-functional teams   Expertise using data to drive marketing decisions, proficiency in Google Analytics 

Marketing Tech you may use:  

MS Office Products   Google Analytics   Salesforce Marketing Cloud   Adobe Workfront   Adlib   Smartly  

Team Perks:   

Performance Bonuses    Stock Purchase Options    Medical/Vision/Dental Benefits  401k Plan    20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)    10 Paid Sick Days    Gym Membership Reimbursement    Commuter Benefits    Pet Insurance    Wellness & Mental Health Programs    Charitable Donation Matching    Two Paid Volunteer Days Off    Daily catered lunch when in the office    Full kitchen with snacks and beverages    In-building gym    Shuttle to/from Metra    Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars  

Salary Range: $135,000 - $140,000 The actual salary offered will be based on the candidate's level of experience and qualifications  About Us:   The tasty house of brands empowers individual traders differently. tastylive, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer. In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.       Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.      Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.    tastytrade | tastylive  | tastyfx | tastycrypto1330 W Fulton Market, Chicago, IL 60607      *Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!  

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