Kraken Digital Asset Exchange is hiring a

Web3 Senior Regional Marketing Manager

Before you apply, please read the Kraken Culture Explained to learn more about our internal culture, values, and mission.

As a fully remote company, we have Krakenites in 60+ countries who speak over 50 languages. Krakenites are industry pioneers who have a long track record of building premium products for professionals and institutions as well as newcomers to the space. Kraken is committed to industry-leading security through our products like Kraken Pro, Kraken NFT, and Cryptowatch, with a focus on world-class customer support and crypto education for all. 

The Regional Marketing team is new to the Kraken marketing org and is responsible for driving the growth and adoption of Kraken in select priority countries. In this role, you will work closely with the Head of Regional Marketing, Regional/Country Managing Directors, Regional Operations, Product, Marketing, Legal, Finance, Data Intelligence, and various other teams across the company to develop and execute country marketing strategies that maximize the success of Kraken and drive value for our clients in specific locales. 

The ideal candidate will have strategy and leadership experience in creating innovative and engaging marketing initiatives and programs in a results-driven, growth-focused, and sometimes ambiguous environment. You have shown success improving metrics across Awareness, Consideration, Acquisition, Onboarding, and Ongoing Engagement, and developed ambitious experimentation roadmaps for continuous innovation, all with a data-driven, customer-centric approach.

- Identify what is most needed and most compelling to existing and potential clients in priority countries – and feed those insights back into the organization to influence regional and product strategy, prioritization, marketing, investment, and related messaging.

- Lead the cross-functional development and execution of country marketing strategies and plans designed to drive desired business critical metrics (e.g., awareness, consideration, trial, adoption).

- Monitor, analyze, and report on local marketing program performance and make recommendations to improve both the product offering itself and related marketing and messaging.

- Identify and deliver new marketing opportunities to drive growth for Kraken in priority countries through brand, acquisition, incentives and promotions, engagement, partnerships, or other programs, with the potential to deliver client value at scale.

- Partner with Managing Directors, Regional Operations, Product, and Marketing to deeply understand the business including vision, near-term and long-term goals, operations, technology, regulatory requirements, gaps & opportunities, and the P&L.

- Lead the annual marketing planning process for select regions and countries, and continue to optimize and iterate on that plan throughout the year.

- Identify and socialize key country needs and unmet growth opportunities through partnerships with Consumer Insights, UX research, 1st and 3rd party research, Analytics and Data Intelligence.

- Partner with Brand to extend the Kraken brand narrative in priority regions and countries, defining the positioning, product features, and RTBs needed to deliver our promise to local clients.

- Lead cross-functional teams in the development of go-to-market strategies and plans designed to drive KPIs. Work with marketing channel and capability owners (Media, Organic, Lifecycle, Social, Partnerships, etc.) and Creative teams, to support appropriate plans, including people and budgetary investment levels.

- Experience (8+ years) in product, product marketing, brand management, or integrated marketing - preferably with a fintech company/brand and/or technology company/brand.

- Success in entering new countries and/or launching and scaling products and services that both drive the business and strengthen the brand.  

- Proven ability to lead in a matrixed environment.

- Strong analytic skills and the ability to drive data-driven recommendations and decision-making. 

- Experience creating integrated marketing plans to support country and/or product launch and expansion efforts. 

- Expertise in one or more marketing channels a plus, particularly Acquisition and Lifecycle.

- Ability to quickly grasp and develop acumen for regulatory, compliance, product, and cultural nuances across multiple countries. 

- Ability to confidently analyze business results and report performance to executive leadership and  cross-functional teams. 

- Ability to influence others to get things done in a timely fashion; balance multiple priorities, adapt to changing business needs and environment, and meet deadlines. 

MBA Preferred. 

- Must love, have experience and/or be very interested in crypto. 

This role reports into the Head of Regional Marketing.

Location Tagging: #US #EU #Canada #UK #LI-AG1

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