Crypto.com Jobs

Crypto.com is expanding its frontier in the US with the launch of sports products and prediction markets. We’re looking for a Growth Marketing Hacker to own the GTM strategy, user lifecycle, and brand positioning for this new product line. You’ll serve as the voice of a dynamic, competitive user base at the intersection of sports, markets, and crypto, crafting narratives and growth loops that drive daily engagement and scalable growth.

This role is a fusion of strategic product marketing and sharp, campaign-driven planning. You’ll work in close partnership with product managers to ensure tight alignment between product development, user feedback, and go-to-market strategy.

You will sit under the growth pillar, with access to ring-fenced resources to deliver execution across user acquisition, CRM, Analytics, Data and more.

Key Responsibilities

1. Strategy & Positioning

- Partner up with product and strategy teams to own the roadmap for sports products and prediction market verticals.

- Develop differentiated messaging for retail traders, sports fans, and crypto-native audiences with a relentless focus on user acquisition and retention.

- Segmentation strategy: Define personas across segments (e.g. fantasy sports users, crypto traders), crafting tailored journeys and onboarding narratives.

- Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.

- Collaborate very closely with product managers to align messaging with roadmap priorities and overall strategy.

2. Launch Execution

- Lead GTM for new market/sport entries (NFL, NBA, MLB, etc.), product features.

- Develop and propose multi-channel campaigns across web, app and social, designed for virality and velocity.

- Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on-going adoption across sports and crypto ecosystems.

- Drive growth loops by aligning product incentives with marketing levers and user behavior.

- Coordinate offline media initiatives, events, BOTG activation activities.

3. Customer Insights & Market Intelligence

- Market Intelligence: Analyze competitor offerings (e.g. sports platforms, fan engagement apps) and emerging trends in sports products.

- Run surveys, interviews, and A/B tests to refine messaging, UX, and incentives in collaboration with products.

Propose product and marketing initiatives to keep competitiveness and support product development.

4. Growth & Retention

- Build acquisition and lifecycle campaigns that leverage gamification, streaks, social sharing, and rewards.

- Work in partnership with products to optimize user onboarding, prediction flow, and daily active user behavior through data-backed experiments.

- Launch engagement programs tied to live sports events, playoffs, key games and prediction streaks.

5. Performance & Reporting

- Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.

- Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.

Requirements

• 3-to-5 years of experience in product marketing: must have a sports products/sports background
• Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably
• Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert
• Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action
• Analytical mindset with proficiency in marketing analytics and user research
• Experience in regulated industries or financial services is a plus
• Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth