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Product Marketing Manager — GTM Execution Support
We are looking for a highly organized, proactive, and curious Product Marketing Manager to support GTM execution for new product and feature launches. This role is ideal for someone interested in Binance, crypto, Web3, and financial products, with a strong sense of social media trends, internet culture, and younger user behavior across both English- and Chinese-language platforms.
Responsibilities
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Support GTM execution for new product and feature launches.
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Track campaign rollout across social, PR, KOL, community, and owned channels.
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Coordinate with internal teams on timelines, assets, and deliverables.
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Collect and summarize campaign data, user feedback, market discussions, and social sentiment.
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Prepare briefs, decks, reports, meeting notes, and tracking documents.
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Join brainstorms and contribute fresh perspectives from social media trends and younger user behavior.
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Support clear and engaging communication of the Binance story and brand narrative.
Requirements
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Background in Marketing, Communications, Business, Finance, or related fields preferred.
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Strong interest in Binance, crypto, Web3, and financial products.
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Good sense of English and Chinese social media trends and online culture.
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Organized, detail-oriented, and comfortable with documentation, reporting, and coordination work.
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Good English and Chinese communication skills.
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Curious, proactive, reliable, and willing to learn.
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Relevant internship, project, or work experience in marketing, communications, content, social media, or campaign support is a plus.
What is the role of a customer support?
A customer support role would typically involve assisting customers with any issues or questions they have about the web3 platform or any of the decentralized applications (dApps) that run on it
This could include helping users navigate the platform, troubleshooting any technical issues they might be experiencing, and providing guidance on how to use specific dApps or features
The specific responsibilities of a customer support role in web3 would depend on the organization they are working for and the specific needs of their customers.