Ripple is hiring a

Web3 Growth Marketing Manager, RippleX

RippleX champions the builders of tomorrow by providing the infrastructure, tools, services, programs and support for creation on one of the world’s fastest, most sustainable and consistently reliable public blockchains—the XRP Ledger. We are looking for a creative, data-driven marketer to build engagement strategies and execute campaigns that further engage this vibrant community of blockchain developers.

The ideal candidate is passionate about developer marketing, interested in crypto (heard of NFTs?) and is always looking for unique new ways to reach the target audience. This individual is a storyteller, with a proven track record of turning complex ideas into compelling content across channels and web properties, built to resonate with the developer audience.

In addition to leading various digital marketing campaigns and web projects, this person will be responsible for regular reporting in partnership with Marketing Operations. The right person doesn’t just solve problems, but is a self-starter who consistently looks for new ways to improve the status quo.

WHAT YOU'LL DO:

• Responsible for building the developer growth marketing strategy.
• Marketing driver of developer-facing web properties.
• Create compelling digital experiences that engage the global developer community around blockchain and XRP Ledger.
• Define engagement funnels and build scalable reporting to measure success against Objectives and Key Results (OKRs), consistently communicating results to leadership and other stakeholders.
• Execute campaigns across digital channels, including web and email, working cross-functionally with content, social, events and product marketing teams to hit quarterly objectives.
• Drive web projects, partnering regularly with the web experience team to improve website content, functionality, and performance.
• Liaise with the design team to create compelling banners, videos, web surfaces and other assets.
• Help drive regular reporting, consistently communicating results to cross-functional teams and leadership.
• Manage paid advertising campaigns across paid social, paid search and display in partnership with Ripple’s agencies.

WHAT WE'RE LOOKING FOR:

• 6+ years experience in digital marketing, including 3+ years experience marketing to developers
• Outstanding verbal and written communication skills with serious attention to detail and a commitment to excellence
• Experience driving cross-functional website projects
• A passion for digital marketing
• An analytical thinker who’s willing to get deep into the numbers and enjoys making decisions based on hard data
• Experience partnering with design teams
• Experience measuring performance and ROI across channels, presenting findings to cross-functional teams
• Excels at messaging complex concepts in a digestible, compelling way
• Understanding of ad channels, website management platforms, email marketing/marketing automation systems
• Experience using Google Analytics
• Proactive, energetic and a team player who is relentless in the pursuit of moving the needle

WHAT WE OFFER:

• The chance to work in a fast-paced start-up environment with experienced industry leaders
• A learning environment where you can dive deep into the latest technologies and make an impact
• Competitive salary and equity
• 100% paid medical and dental and 95% paid vision insurance for employees starting on your first day
• 401k (with match), commuter benefits
• Industry-leading parental leave policies
• Generous wellness reimbursement and weekly onsite programs
• Flexible vacation policy - work with your manager to take time off when you need it
• Employee giving match
• Modern office in San Francisco’s Financial District
• Fully-stocked kitchen with organic snacks, beverages, and coffee drinks
• Weekly company meeting - ask me anything >
• Team outings to sports games, happy hours, game nights and more!

Apply Now: