Wallet is hiring a

Web3 Head of Product Marketing

Wallet in Telegram is your gateway to the world of digital currencies, specially tailored for individuals in emerging markets. We understand the complexities and intimidation often associated with existing crypto solutions, which is why we've designed the Wallet to be the ultimate user-friendly platform for managing finances. No need to open a traditional bank account or wrestle with convoluted crypto exchanges and wallets.

Leveraging the power of advanced blockchain technology, Wallet delivers a seamless onboarding experience into the crypto ecosystem. It enables users to effortlessly store, send, and receive digital currencies, all via the familiar interface of Telegram. Managing your finances becomes as simple as sending a message.

At Wallet, we're committed to using technology to disrupt traditional banking systems, providing our customers with more flexible and inclusive financial services. Whether you're a crypto novice or seeking to simplify your digital finance experience, Wallet is crafted with your needs in mind.

As our Head of Product Marketing, your mission is to make this innovation understood, adopted, and loved.

You’ll shape how we launch and grow two powerful products: our custodial wallet and our self-custodial wallet, each with its own audience, narrative, and future.

You’re the glue between users, product and growth. You translate features into stories, use cases into behavior, and roadmaps into results.

Responsibilities:

• Own the Product GTM strategy for both custodial (Crypto Wallet) and self-custodial (TON Space) wallets: positioning, messaging, user personas, and proof points that resonate across global audiences.
• Deeply understand our users: run qualitative interviews, quantitative analysis, and funnel diagnostics to uncover pain points, value drivers, and untapped opportunities.
• Eliminate friction across the entire user journey, from first discovery to habit formation, by influencing product design and communication.
• Design and execute product and feature launches and lifecycle campaigns: product launches, activation initiatives, educational content, and more.
• Support GTM and Growth team in market rollouts ensuring reasonable localisation or product as required.
• Implement pre-launch tests and feedback loops: Bring the voice of the user to the table through prototype tests and experiments.
• Develop assets and frameworks that scale: positioning docs, value prop matrices, product fact sheets, FAQs, lifecycle comms, and internal enablement kits.

Requirements:

• 5–7+ years in Product Marketing, ideally at consumer tech, neobanks, fintechs, or crypto companies.
• Proven success in launching 0→1 and 1→n products across multiple geographies and personas.
• Strong understanding and attention to user behavior, funnel mechanics, and lifecycle communications.
• Comfortable working with data and insights: able to draw conclusions, shape hypotheses, and inform decisions.
• Strong writing, research, and strong communication skills.

Personal qualities:

• A systems thinker who can zoom in and out: from vision and roadmap to user flow journey.
• A user-obsessed marketer with a bias for action, who thrives on clarity, impact, and results.
• Collaborative, curious, and comfortable with ambiguity and multitasking.

Why it is a fantastic opportunity:

• Our business is growing at an exponential scale.
• Work in a well-funded startup environment with unique growth opportunities and a chance to join a rapidly growing company with a unique product.
• Be based remotely.
• Participation in the performance review and bonus programm.
• Compensation for medical expenses.
• Provision of necessary equipment.
• Annual vacation of 20 working days plus 11 paid days off.
• 14 days of paid sick leave to support your health and recovery when needed.
• Access to internal English courses for continuous learning and improvement in language skills.

Apply Now: