GoMining is hiring a

Web3 Performance Marketing Creative Analyst

We’re hiring a Performance Marketing Creative Analyst to turn performance data into high-performing ads — analyze what works, prioritize tests, and partner with UA/Design to scale winners across Meta, TikTok, Google, and programmatic.

Key Responsibilities:

Creative Strategy & Development

- Own creative direction for performance campaigns across channels, markets, and user journeys.

- Develop and test ad concepts, storyboards, and messaging frameworks tailored to different audience segments (crypto natives, retail investors, gamers, fintech adopters, etc.).

- Collaborate with designers, copywriters, and video editors to deliver high-performing assets.

Performance Marketing Integration

- Translate performance data into creative hypotheses and rapid iteration cycles.

- Partner with media buyers to align creatives with CPR, ROAS, and LTV goals.

- Run structured A/B and multivariate tests across platforms.

- Cross-Functional Collaboration

- Work closely with Growth, Product Marketing, and Brand teams to ensure consistency in messaging and visual identity.

- Align creative direction with major product launches (Academy content, Miner Wars updates).

- Coordinate with localization teams to adapt creative for priority regions (US, UK, EU, LATAM, Asia).

Innovation & Trends

- Stay on top of Web3, fintech, and gaming ad trends.

- Experiment with AI-powered creative generation, interactive ads, AR/VR, and gamified engagement.

- Drive GoMining’s reputation as a creative leader in Web3 performance marketing.

Qualifications:

- 5+ years in performance marketing, growth, or creative strategy roles (crypto, fintech, gaming, or Web3 experience strongly preferred).

- Proven track record of scaling ad creatives that deliver measurable ROI (e.g., CPR, ROAS, registrations, deposits).

- Strong creative sensibility paired with analytical mindset — able to turn performance data into actionable creative decisions.

- Experience across multiple ad platforms: Meta, Google, TikTok, Twitter, Taboola/Outbrain, programmatic DSPs, Unity, IronSource, Moloco, etc.

- Familiarity with Web3 culture, crypto adoption funnels, and community-driven marketing.

- Strong leadership and project management skills; able to manage designers, freelancers, and agencies.

We offer: