Binance is hiring a

Web3 Senior Marketing Manager, Americas (Latam)

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

• Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met
• Work with global marketing to localize relevant campaigns in service of user growth
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
• Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
• Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences
• Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways
• Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience
• Manage new media partnerships end-to-end to drive measurable growth
• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
• Help shape the Binance brand in Latam Region
• Management of team. 

Requirements:

• Fluency in Portuguese, Spanish and English is a must
• Minimum 5 years of relevant marketing experience, preferably in a fast paced industry
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
• Must have a strong interest and knowledge in crypto/blockchain/technology
• Must be able to work independently
• A university degree relating to Marketing is a plus
• Strong coordination skills and strategic mindset for marketing
• Familiarity with online and offline marketing avenues such as social media, community management, and event management
• Proven experience in growing and managing user base.

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire