Ava Labs is hiring a

Web3 Senior Product Marketing Manager, Core/Consumer

WHAT YOU WILL DO

• Quickly integrate with teams to learn/master the Avalanche network while gaining a deep understanding of its key technologies, differentiation, and target markets
• Take ownership of all Consumer products, GTM/launch strategies, briefs, etc.
• Align Product and Marketing team goals, processes, and overall communications across other business units
• Design delivery strategies of product messaging/positioning, brand identity, market segmentation, and other product marketing motions to maximize product and feature adoption
• Collaborate with Marketing, Branding, Creative, BD, and Communications teams to develop strategies, assets, and campaigns
• Optimize channel growth and user acquisition strategies
• Manage social media and content marketing synergies across Core’s product suite, Explorers, Bridge UI/SDKs and Avalanche
• Assist with daily marketing tasks and operations with data science
• Strategize marketing campaigns across X (previously Twitter), Google, Apple, etc.
• Develop campaigns and event programming that prime marketing funnels and maximize user acquisition
• Act as the "voice of the customer" when collaborating with Product, Engineering, and Leadership
• Work with channel owners to define, manage, and activate campaigns
• Measure the effectiveness of Product Marketing launches and campaigns
• Ensure successful delivery of projects in collaboration with key stakeholders (internal and external)

WHAT YOU WILL BRING

• Bachelor’s degree or higher
• 5+ years of technical Product Marketing Management
• High urgency and sense of ownership
• Managed and delivered 1 or more end-to-end product launches
• Prior experience in the blockchain / Web3 industry
• Strong messaging, positioning, and market segmentation skills for complex technologies
• ICP analysis, competitive analysis strategies, and case studies
• Adept at working closely with PMs and managing a product roadmap
• Prior experience in startups, enterprise software, or consumer-facing software products
• Notion, Google Suite, or other collaboration tools
• Social Media experience, especially Discord & X (previously Twitter)
• Experience collaborating with marketing, data science, and business teams

NICE TO HAVE

• Experience in a fast-paced, high-growth start-up environment
• Expert-level target market research, messaging, and product launch experience
• Superior technical writing, organizational, verbal, and presentation skills
• Developer relations, and community and ecosystem development
• Experience with dApp product launches
• Strong knowledge of crypto wallets, layer 1 or 2 blockchain(s), or adjacent technologies
• Performance analytics background
• Customer acquisition strategies (i.e., paid, SEO, social, web, email)
• Ability to influence and gain confidence from internal stakeholders
• Strong mediation and negotiation skills

Salary Range: $135,200 to $168,800

(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)

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