BAKEUP Beauty is hiring a

Web3 Social Media Marketing Specialist

SOCIAL MEDIA MARKETING SPECIALIST

Job Type:Full-time

Location: 100% remote (in the USA)

Salary: Dependent on skill set, level of experience and location

ABOUT BAKEUP

BAKEUP Beauty is a digital-first beauty company founded in the space created by emerging technology. A collision of two visionary creators – singer/songwriter Grace Gaustad and celebrity makeup artist Jo Baker –BAKEUP is a beauty brand built for the next generation. BAKEUP translates the passion between makeup artistry and personal storytelling from the physical into the digital worlds, and back again. Offering digital makeup for your avatar, #feelgoodfilters, as well as IRL skincare, color and unique facial embellishments for boundary-breaking looks that range from fresh and functional to ethereal and fantastical, BAKEUP allows every face to tell its own unique story. With the promise of helping you tap into your truth and express yourself through supersonic artistry, BAKEUP plays where you play – whether it’s in your bathroom, in the metaverse, or somewhere in between.

ROLE OVERVIEW

BAKEUP is currently seeking a Social Media Marketing Specialist to grow and sustain an online community of brand loyalists through a strong content and community engagement strategy. This role is perfect for a digital native who thrives in the social media space and is always looking for new, innovative ways to use social media to build community. This new position will impact all stages of the BAKEUP consumer journey - from brand discovery to education to brand loyalty - helping BAKEUP create a vibrant community of beauty lovers and digital explorers.

WHAT YOU’LL DO:

• Own and implement the social media content calendar, including content strategy, creation and execution, in collaboration with external resources. BAKEUP’s current social media portfolio includes: TikTok, YouTube, Instagram, Twitter, Facebook and LinkedIn.
• Own and implement an SEO-driven content marketing strategy in collaboration with internal resources, identifying opportunities to educate, inspire or celebrate the creativity of our BAKEUP community through video and written content.
• Produce ad copy and graphics for paid digital campaigns in collaboration with internal and external resources
• Respond to all social media comments/DMs and proactively look for conversations to join or posts to engage with on behalf of the brand,
• Collect and catalogue user-generated content (photo, video or written) to republish and repurpose on other digital channels.
• Manage customer service/support and resolve any issues that arise via social media or email.
• Continually monitor industry and channel trends for best practices and to identify opportunities to join new conversations on current platforms or to expand our presence onto new platforms
• Provide regular reporting to track the growth and health of our social media communities and make recommendations for how to use learnings to continually refine our social media strategy

WHAT WE’RE LOOKING FOR:

• 3+ years in the digital or social-specific field with a track record of success, particularly in key platforms: TikTok, Instagram and YouTube
• Knowledge of social media algorithms and ability to adapt as these change
• Effective verbal and written communication skills
• Must illustrate both extensive creativity and strong writing skills for fast-moving social media formatted micro-content
• Must be able to operate at the speed of digital – taking advantage of both proactive and reactive opportunities
• Experience with photography, copywriting, design, and basic video editing is a plus (ie- Adobe Creative Suite, Canva, etc.)
• Ability to communicate effectively within all levels of the organization, from the Board to internal team members and external partners.
• Interest in learning about blockchain as a consumer product and how NFTs create and build value for a community of passionate consumers
• Entrepreneurial mindset, flexible and ability to work in a dynamic environment
• Self-starter with ability to work independently in this 100% remote position
• Team player, with an ability to be flexible, supportive, and collaborative

Apply Now: