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Director Permance Marketing

Ava Labs
$63k - $79k estimated

This job is closed

WHAT WILL YOU DO

  • Lead the growth marketing campaigns across all audience channels including developers, enterprise blockchain partners, cryptocurrency enthusiasts and decentralized application users
  • Create and run viral campaigns to capture wide audiences
  • Collaborate with executive partnerships teams and lead the discovery/onboarding of potential developer and industry partners
  • Grow presence on social media and blockchain outlets such as Reddit, Twitter, Discord, Medium, Telegram, Quora, Instagram, Facebook, podcasts, forums... etc.
  • Find creative ways to drive awareness/interest of Avalanche and it's eco-system partners
  • Analyze data and track metrics to optimize campaigns and ads
  • Leverage modern marketing tools and automate your process to scale
  • Mentor fellow team members in your SME areas

WHAT WILL YOU BRING

  • BS in Marketing or related discipline
  • 7+ years of hands on professional experience
  • 5+ years of leading multidisciplinary and collaborative teams in a global capacity
  • In depth knowledge of cryptocurrency, DeFi, blockchain marketplaces and ecosystems
  • Expert in growth marketing, developing campaigns and viral social media strategies
  • Thinks strategically with regard to content, messaging, strategy, narrative and storytelling
  • Full Marketing Stack experience
  • Expert level understanding of modern marketing tools/CRMs such as; Buffer, HubSpot, Intercom, Falcon, Later... etc.
  • Expert level knowledge of blockchain media outlets and forums
  • Data driven and quant focused
  • Able to automate tasks and campaign process flows
  • Agency experience preferred
  • Experience with political or big brand campaigns preferred