unpaired. is hiring a
Web3 Senior Marketing Manager

Compensation: $60k - $120k

Remote (European Union based)

unpaired. is an experimental collective shaping the new creative economy, and the broader ecosystem behind the Party Degenerates NFT collection, the unpaired. NFT Gallery located in Crypto Valley, (Switzerland) and the unpaired. Foundation.

We unite a global and eclectic community of artists, innovators, thinkers, and taste-makers through on-chain and IRL experiences that transform what emerging technology is capable of. Inspired by an affinity for celebrating life, our radically ambitious projects aim to make the world a more connected and expressive place.
 
We are looking for a Web3 Senior Marketing Manager with an emphasis on brand building, community growth and experiences, to help shape our brand narrative and strategy. This role will report directly into the CEO. The Web3 Marketing Manager will be pivotal in maintaining strong collaboration with some of the hottest brands and creators. As a Marketing Manager you will be responsible for understanding the marketing strategy of web3 products, crafting marketing initiatives, and executing campaigns through various mediums to effectively build our brand and user base to achieve short and long term goals.

Objectives
  • Leverage a strong understanding of consumer behaviour and web3 to drive interesting and innovative marketing initiatives to acquire new users.
  • Understand funnels, ecosystems, user behaviours, and long-term trends in the adoption of our products to identify opportunities and reduce friction and drive the best possible experience for Users.
  • Build connections with the wider web3 community across various social media platforms such as Twitter, Discord and Instagram, as well as mainstream outlets.
  • Collaborate with other communities to develop interesting campaigns to both engage our community and widen our audience. 
  • Work closely with a range of cross-functional teams—product, community, art, and engineering teams—to develop and execute on marketing strategy.
  • Collaborate with the content, product and business teams to develop corporate and product decks, landing pages and marketing materials for internal and external needs
  • Manage and update company website materials on an ongoing basis
  • Oversee and grow social team to support overall company and project initiatives
  • Identify, create and coordinate social and in-person events and experiences for company’s projects
  • Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team
Daily and Monthly Responsibilities
  • Lead the development of our marketing plans working closely with management, creative and content teams, and partners, to create effective and efficient marketing materials for corporate and brand needs
  • Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
  • Hold regular meetings with the team to review pipeline, resolve challenges, and present possible solutions
  • Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
Essential Skills and Qualifications
  • Bachelor’s degree in marketing, advertising, or communications
  • Min 5 years experience in comparable marketing position, with agency experience preferred
  • Excellent leadership, communication, and decision-making skills
  • Experience with digital and print marketing, content marketing, and social media marketing
  • Proven ability to plan and manage budgets
Preferred Qualifications
  • Proficiency content management systems, and design software
  • Established portfolio of media and PR contacts
  • Desire to grow professionally with ongoing education
  • Experience in Web3
Perks
  • Competitive compensation package.
  • Stock options / native token.
  • Occasional travel to our IRL events worldwide.
  • Great work-life balance.
  • Great learning and self-development opportunities.
  • Awesome international team.
  • Fully remote + flexible work hours.
  • Equipment: MacBook Pro + accessories.
  • Connection - while we are fully remote, we value offsite team building events with travel and lodging provided by us.
    Our office is based in the Crypto Valley, Switzerland.

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